Pallavi Tyagi November 30, 2021 This season I’m talking about the marketing mistakes I made with my first startup, and I’m hoping that you may benefit from my failures as well as my subsequent experience working with other entrepreneurs. I didn’t realise this mistake while I was working at my first startup. But now that … Continue reading Marketing Mistake 2: Not Having a Marketing Budget For a Small Business
Susan Friesen November 30, 2021 Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to … Continue reading Your 2022 Guide on How to Get the Most Out of Video Marketing
Marika Zinca November 29, 2021 The holiday season is the most special time of the year and a huge opportunity for publishers to shine. To have a successful holiday email marketing strategy you need to focus on meeting your audience’s needs and expectations, not only to sell your products. There is no surprise that with … Continue reading Holiday Email Marketing Best Practices
Do Consumers Really Care About Socially Conscious Marketing? by Maarten Albarda , Featured Contributor, November 24, 2021 The following was previously published in an earlier edition of Media Insider. There is a growing body of research that says consumers care about their world and the impact businesses have on it. According to a Sogeti Cap … Continue reading Do Consumers Really Care About Socially Conscious Marketing?
Alarie Pierce November 26, 2021 According to Global Media Insights, YouTube is the second most popular social media platform and the second-largest search engine, after Google. In today’s digital era, it’s imperative to have video content in your business’s social media marketing strategy. Video content allows you to interact, entertain, inform and promote your company. … Continue reading How To Create Social Media Marketing Strategies Inspired by Top YouTube Gamers/Influencers
Natalie Ross November 24, 2021 Many brands these days are looking to use digital marketing to establish better long-term relationships with smaller groups of existing customers. They do this as a way of building trust and their expanding audience. This requires an approach often referred to as “community marketing.” Sponsored Communities One major way to … Continue reading Reaching Real Communities with Digital Marketing
Erin Hynes November 24, 2021 Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive one. And in CPG digital marketing, it’s a challenge to keep up with emerging technologies as well as rapidly growing consumer demands. The pandemic changed the way shoppers browse and … Continue reading 4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up)
Jock Breitwieser November 24, 2021 Facebook is among the most used social media platforms for communication and interaction. You can create your business page and build connections with your potential customers and followers as a marketer. Generally, valuable content, video posts, and the classic organic post are the standard type of posts. Besides that, Facebook … Continue reading Top 10 Facebook Marketing Tips From 2021
Debra Murphy November 23, 2021 Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and Disney are using to hook users right out of the gate on search engines like Google. PPC is arguably the most powerful channel available to digital marketers because it presents … Continue reading Why Is Pay-Per-Click Marketing Important? 5 Convincing Reasons
Cody Barras November 23, 2021 Hello, welcome to the internet—a cold, unforgiving place where the dank memes are retweeted with glee, and the cringeworthy panderers are downvoted into submission. We’ve seen a lot of hype lately from the viral content marketing types about hopping on the hot trends and their efficacy for brands’ marketing efforts—articles … Continue reading Rethinking Viral Social Marketing Tactics
