Tag Archives: Marketing

5 CMO tips to transform marketing operations from killer to dream fulfiller

Insights gleaned from time working on both the creative and operational sides of marketing. Spence Darrington on March 31, 2022 You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your … Continue reading 5 CMO tips to transform marketing operations from killer to dream fulfiller →

When it comes to marketing technology, ends come before means

Marketing Technology

Speakers at The MarTech Conference’s day two keynote say it’s past time to put the horse in front of the cart. Constantine von Hoffman on March 30, 2022 A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how … Continue reading When it comes to marketing technology, ends come before means →

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms

Advertisement Industry

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms by Laurie Sullivan @lauriesullivan, March 28, 2022 Kroger Precision Marketing (KPM), the retail media business of Kroger that is powered by 84.51°, announced Monday the expansion of its search product listing ads through three ad management platforms. The capability allows brands to buy … Continue reading Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms →

Marketing To New — And Smaller — Post-Pandemic Segments

Marketing Transformation

Marketing To New — And Smaller — Post-Pandemic Segments by Harvey Chipkin , Columnist, March 24, 2022 Two years ago, Matt Voda, CEO of OptiMine Software, was prepared for anything as the pandemic set in, expecting particularly hard hits for retail and travel. Heading up a company that provides data and analytics for marketers, he … Continue reading Marketing To New — And Smaller — Post-Pandemic Segments →

Best SMS Marketing Software : Top SMS Marketing Platforms for 2022

SMS Marketing

Aneeca Younas Last updated: 18 March 2022 Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and services to customers. But how do you know which software to pick? With dozens of high-quality SMS marketing software platforms available in 2022, you can design, send and … Continue reading Best SMS Marketing Software : Top SMS Marketing Platforms for 2022 →

Best NFT Marketing Agency : Top Services for 2022

Cryptocurrencies

Aneeca Younas Last updated: 18 March 2022 The value of NFTs has skyrocketed in recent months as non-fungible trading rapidly grows in popularity. So, how can you jump onboard with an NFT of your own creation? Because the market is so saturated, it won’t suffice to simply list your NFT and wait for sales to … Continue reading Best NFT Marketing Agency : Top Services for 2022 →

4 Marketing Books to Guide Your Strategy in 2022

Reading

4 Marketing Books to Guide Your Strategy in 2022 Deanna Ritchie / 16 Mar 2022 It’s 2022. Welcome to the changed — and changing — landscape of post-pandemic marketing. Yet even if you boast the most robust marketing tech stack on the block, you can still find yourself struggling for wins. One natural response … Continue reading 4 Marketing Books to Guide Your Strategy in 2022 →

Everything is measurable in marketing

Marketing Technology

Leadership must commit the time, people and resources to measure what they ask for. Christopher Penn on March 23, 2022 One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. People will say, “Well, you can’t measure some stuff. It’s intangible. There’s no way to measure … Continue reading Everything is measurable in marketing →

7 leadership behaviors for marketing agility

Leadership Skills

Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables. Stacey Ackerman on March 22, 2022 The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Agile marketing … Continue reading 7 leadership behaviors for marketing agility →

Overcoming Challenges of 2021 With 5 Marketing Trends of 2022

Marketing Trends

Overcoming Challenges of 2021 With 5 Marketing Trends of 2022 Liz Tokareva / 08 Mar 2022 It’s time to explore what opportunities current trends bring to the table when dealing with the challenges of 2021. Despite all near-apocalyptic predictions, digital advertising wasn’t shattered by the lockdown. Neither could the beginning of the pandemic stop … Continue reading Overcoming Challenges of 2021 With 5 Marketing Trends of 2022 →