Tag Archives: Marketing

Why marketing attribution is both a challenge and a necessity

While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must. Kim Davis on March 18, 2022 When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their … Continue reading Why marketing attribution is both a challenge and a necessity →

Getting Back to Basics: Marketing ROI

Marketing ROI

CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend. William Terdoslavich on March 18, 2022 Is marketing return-on-investment missing in action? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated … Continue reading Getting Back to Basics: Marketing ROI →

The evolution of digital analytics and marketing

Digital Marketing

It’s time to prepare for using Event-Based Analytics to evaluate the digital customer journey. Alan K’necht on March 15, 2022 The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users. … Continue reading The evolution of digital analytics and marketing →

How to unlock the power of your marketing technology

Marketing Technology

Do it right and you increase your chances of successful digital transformation. Gene De Libero on March 14, 2022 Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without … Continue reading How to unlock the power of your marketing technology →

Connecting The Dots In Marketing Measurement To Tell A Story To Your Board

Marketing Tools

Connecting The Dots In Marketing Measurement To Tell A Story To Your Board by Renee Spurlin , March 11, 2022 When was the last time your board, or top execs, asked how many impressions a campaign received? Or what type of blog content is performing best? I’m guessing never! Yet many marketing performance reports … Continue reading Connecting The Dots In Marketing Measurement To Tell A Story To Your Board →

Drive growth with account-based marketing

Growth Strategy

Why B2B e-tailers need to think about ABM now more than ever. Theresa Forman on March 10, 2022 E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to … Continue reading Drive growth with account-based marketing →

Lending Tree’s new marketing chief says customer experience is king

Customer Experience

“It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization,” says Shiv Singh, chief marketing and customer experience officer for LendingTree. Chris Wood on March 11, 2022 In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came … Continue reading Lending Tree’s new marketing chief says customer experience is king →

Why leading an agile marketing organization requires a vision for change

Corporate Transformation

Remind people of the “why” every single day to really inspire change. Stacey Ackerman on March 7, 2022 Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. Also, if your organization has tried a lot of other processes or has had a lot … Continue reading Why leading an agile marketing organization requires a vision for change →

Best Email Marketing Software – 10 Best Email Marketing Services for your Business 2022

Email Marketing Tools

Krishi Chowdary Last updated: 7 March 2022 The right email marketing tools will change your email marketing game for the better. However, amongst the countless tools and software available in the market, finding the perfect partner for your business needs is pretty challenging. If you’re looking for the best email marketing software in the market, … Continue reading Best Email Marketing Software – 10 Best Email Marketing Services for your Business 2022 →

5 Key Trends Shaping Ecommerce Marketing This Year

eCommerce Marketing

5 Key Trends Shaping Ecommerce Marketing This Year by Darwin Liu , March 4, 2022 Ecommerce marketers are bracing themselves for another year of turbulence in the marketplace. Here are five key trends that will determine what successful ecommerce marketing will look like in 2022. Change in shopping patterns. Consumers’ buying behavior has changed with … Continue reading 5 Key Trends Shaping Ecommerce Marketing This Year →