June 02, 2026 A guide to navigating uncertainty head-on BY Next Big Idea Club Below, Simone Stolzoff shares five key insights from his new book, How to Not Know: The Value of Uncertainty in a World That Demands Answers. Simone is a journalist. His work has been featured in The New York Times, The Atlantic, and on the TED … Continue reading A guide to navigating uncertainty head-on
Category Archives: Decision Making
Richard Branson says everyone should read this cult-classic novel—it changed how he made decisions
May 25, 2026 Richard Branson says everyone should read this cult-classic novel—it changed how he made decisions BY Inc. Many entrepreneurs credit strategy, timing, or gut instinct for their success. For one billionaire, a cult novel about surrendering control to a dice roll was an unlikely early influence. Richard Branson is the founder of Virgin Group, the … Continue reading Richard Branson says everyone should read this cult-classic novel—it changed how he made decisions
How to make rational decisions, according to a psychologist and philosopher
October 27, 2025 How to make rational decisions, according to a psychologist and philosopher
The three Cs of good decisions
October 26, 2025 The three Cs of good decisions
How to make decisions you can stand behind regardless of the outcome
September 19, 2025 How to make decisions you can stand behind regardless of the outcome In April, when Duolingo’s CEO, Luis von Ahn, announced the company was going “AI-first,” he wasn’t just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected. … Continue reading How to make decisions you can stand behind regardless of the outcome