Tag Archives: Marketing

Keys to successful marketing experimentation

Marketing Education

Embracing failures when things don’t go as planned is critical for marketing innovation. Jack Pace on April 11, 2022 = It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways … Continue reading Keys to successful marketing experimentation →

Why marketing operations leaders have become modernizers

Marketing Operations

MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science. Milton Hwang on April 8, 2022 Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, … Continue reading Why marketing operations leaders have become modernizers →

Waiting For FDA Guidelines On CBD Marketing? What You Can Do Now

Regulations

Waiting For FDA Guidelines On CBD Marketing? What You Can Do Now by Kim Lawton , April 6, 2022 The Food and Drug Administration has yet to clarify marketing guidelines for CBD products, but that’s not stopping regulators from cracking down on companies that advertise carelessly. The Federal Trade Commission took sweeping action against a group … Continue reading Waiting For FDA Guidelines On CBD Marketing? What You Can Do Now →

Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI

Salesforce

Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI by Ray Schultz , April 6, 2022 Salesforce has debuted new features to its Service and Marketing Cloud platforms that it says can humanize the customer experience. Included is an enhancement that allows brands to shift from email open rates as a metric. The changes are … Continue reading Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI →

Marketing attribution: What it is, and how it identifies vital customer touchpoints

Marketing Attribution

Here’s why marketers need to know which channels and events contribute most to the bottom line. Jacqueline Dooley on April 5, 2022 Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. The responsibilities inherent in marketing attribution … Continue reading Marketing attribution: What it is, and how it identifies vital customer touchpoints →

A new way of marketing planning: At the last responsible moment

Marketing Platforms

Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely. Stacey Ackerman on April 1, 2022 at There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. In fact, agile marketing involves even more planning than most traditional marketing, … Continue reading A new way of marketing planning: At the last responsible moment →

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