The Guidepoint is the connective tissue that rolls upward and downward in the organization. Stacey Ackerman on May 26, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing … Continue reading Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint
Remote work challenges become assets when workflow is transformed digitally. Chris Wood on May 25, 2022 There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are … Continue reading 4 strategies to help marketing teams improve workflow and collaboration
Here’s a recap of the marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts and more. Greg Finn on May 25, 2022 Here’s everything marketers and advertisers need to know from (May 29, 2022)’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. … Continue reading What you need to know from Google Marketing Live
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times. Chris Wood on May 24, 2022 Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. This year, it’s … Continue reading Marketing budgets climb in 2022
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban? Kim Davis on May 24, 2022 “Agile marketing transformations are not going well,” admitted Stacey Ackerman, MarTech contributor and agile coach. “We needed something built by marketers, for marketers, in a language that makes sense to marketers.” “Agile,” in … Continue reading Freeing agile marketing from its software development roots
Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend by Wayne Friedman , May 23, 2022 Heading into the big summer entertainment period, major media companies continue to spend big on advertising for premium streaming services — as well as placing advertising for their services on their own TV … Continue reading Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. Corey Patterson on May 23, 2022 “The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying … Continue reading Why event technology is critical to marketing success
Getting The Most Out Of TikTok Marketing by Nicole Penn , May 20, 2022 Often dismissed as a showcase for teenage dance-step tutorials and other short-lived, gimmicky video memes, TikTok has surprised a lot of marketers with its staying power and cross-generational appeal. In fact, currently more than 50% of the TikTok audience is over … Continue reading Getting The Most Out Of TikTok Marketing
A new report from Highway Education and Demandbase suggests MOps talent is in crisis. Kim Davis on May 20, 2022 “It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, … Continue reading Marketing operations talent is suffering burnout and turnover
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value
