Tag Archives: Marketing

Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

Kevin George — March 28, 2019 Follow @imkevin_monk — March 28, 2019 The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for … Continue reading Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

Demand Generation Marketing: A Catalyst for Professional Services High Growth

Kelly MicKey — March 28, 2019 — March 28, 2019 Referrals. For years they were the foundation for professional services growth. Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. Our research validates the trend. While … Continue reading Demand Generation Marketing: A Catalyst for Professional Services High Growth

Troubleshoot Your Social Media Marketing with These 5 Questions

Sandeep Rathore — March 27, 2019 Follow @sandeep15r — March 27, 2019 With more than 4.021 billion users worldwide, social media has become a necessity for businesses of all sizes. So you should not ignore it thinking that you’re a new player in your industry and social media is for medium and large organizations. In … Continue reading Troubleshoot Your Social Media Marketing with These 5 Questions

How TikTok and Spotify could win through location-based marketing

There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. Adam Dorfman on March 26, 2019 TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok … Continue reading How TikTok and Spotify could win through location-based marketing

15 Social Media Marketing Tips To Get You Started

Aastha Sirohi — March 26, 2019 — March 26, 2019 Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind. These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business. While most brands were quick to include social media in … Continue reading 15 Social Media Marketing Tips To Get You Started

Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track

Hassan Mansoor — March 23, 2019 Follow @Hassan_Mansoor1 — March 23, 2019 Businesses in the US spent an estimated $ 2.67 billion on email marketing in 2017. The reason that so many businesses are so willing to part with so much money is that the return on investment of email marketing is remarkable. With little … Continue reading Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track

6 Reasons Your Small Business Should Invest in Content Marketing

Amanda Clark — March 21, 2019 Follow @GrammarChicInc — March 21, 2019 A question we get asked all the time by small business owners: Is content marketing really worth the cost? Does the payoff ultimately redeem the time and effort put into writing, publishing, and monitoring blog and social media content—or the money spent outsourcing … Continue reading 6 Reasons Your Small Business Should Invest in Content Marketing