Tag Archives: Marketing

Why people are essential to B2B marketing success

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. John Steinert on March 21, 2019 If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. … Continue reading Why people are essential to B2B marketing success →

How to make old content marketing new again

Content Marketing

Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say. Amy Gesenhues on March 20, 2019 A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content does exceptionally … Continue reading How to make old content marketing new again →

Save Your Subscribers From These 8 Email Marketing Mistakes

Email Marketing Mistakes

Corie Stark — March 19, 2019 — March 19, 2019 Much of the discussion when it comes to email marketing is what to do to make your email communication the most effective it can be. But a lot can be learned from considering what not do with your email marketing. Everything from missteps that lead … Continue reading Save Your Subscribers From These 8 Email Marketing Mistakes →

Why digital out-of-home should be integrated into your 2019 marketing mix

Marketing Strategy

With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. Jon Schulz on March 18, 2019 Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps … Continue reading Why digital out-of-home should be integrated into your 2019 marketing mix →

Video Marketing Part II : What Videos Should I Create?

Video Marketing

Neil Wood-Mitchell — March 13, 2019 Follow @ThreeMotionUK — March 13, 2019 Getting Started with Video Production… In Part I we explore ‘why’ video marketing is so important. In Part II we’re looking at ‘what’ types of content should you be sharing? Knowing exactly what to post doesn’t require a crystal ball – but it … Continue reading Video Marketing Part II : What Videos Should I Create? →

What Marketing Channels Work For Small Businesses

Smart Business Ideas

Mario Peshev — March 13, 2019 Follow @no_fear_inc — March 13, 2019 Marketing a small business is dependent on context – I’ll go over some of the considerations for different fields. It’s crucial to establish the type of business, it’s target audience, the value proposition (in terms of services or products sold) and the most … Continue reading What Marketing Channels Work For Small Businesses →

Developers love Agile, but is it right for content marketing?

Content Marketing

Some swear by the highly iterative process for creating marketing content. Others say it’s not a fit. Barry Levine on March 13, 2019 Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams, short-turnaround development cycles and rapid iterations based on feedback. In recent years, Agile fans … Continue reading Developers love Agile, but is it right for content marketing? →

Get your email marketing program back on track by reviewing the basics

Email Marketing Tools

Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Ryan Phelan on March 12, 2019 I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in … Continue reading Get your email marketing program back on track by reviewing the basics →

Affiliate Marketing Talent Gap Stifling Industry

Affiliate Marketing

Affiliate Marketing Talent Gap Stifling Industry by Laurie Sullivan @lauriesullivan, March 11, 2019 Global services for mobile devices for publishers and technology partners that offer on-site optimization through a performance model will become a focus for affiliate marketers within the next six months. Bob Glazer, CEO at Acceleration Partners, a global affiliate marketing agency focused … Continue reading Affiliate Marketing Talent Gap Stifling Industry →

What are the job responsibilities of marketing technology management?

Marketing Tools

Here’s an advance look at the results of the 2019 martech salary survey. Scott Brinker on March 11, 2019 at 4:43 pm Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just … Continue reading What are the job responsibilities of marketing technology management? →