JoAnne Funch July 23, 2020 There are two new tools for your LinkedIn marketing strategy, designed to engage your network and get them to take action. The first of the new features is the ability to create polls. Well, actually LinkedIn had a polling feature about 6 years ago and took it away after some … Continue reading LinkedIn Marketing Strategy: Leveraging Polls and Events
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You’ll want to ensure you are in a position to power back during the recovery. Adam Edwards on July 22, 2020 Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is … Continue reading How and where to fight for your marketing budget
Dave Sutton July 20, 2020 In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit, this factor becomes absolutely key to success. Maintaining it during a downturn or in something like the current market environment, caused by our collective response to COVID-19, can be tricky. Business leaders who mobilize … Continue reading 6 Steps to Crisis-Proof Your Sales and Marketing Strategy
Vinod Janapala July 17, 2020 The unpredictable market climate we have witnessed today because of the consequences of the COVID-19 pandemic is slowly being faced by brands worldwide. Today we are here to tell you everything about how you handle your digital marketing plan should be the main priority in these troubling times whether you … Continue reading How COVID-19 Effecting Digital Marketing Companies
Angela Foglesong July 17, 2020 If there is one industry that has undergone a revolution and disruption in the past decade it would have to be marketing. There has been a significant change in how businesses market their products and services. Most businesses today have an online presence. And many have moved to sell their … Continue reading Digital Marketing: Top 7 Tips for Small Business
Angela Hausman, PhD July 16, 2020 Courtesy Salesforce Canada Social media marketing requires a sustained effort to reach your target marketing using their preferred channels while adapting content to fit the rules, norms, and optimization strategies that work in each platform. Adding a new social network to the mix relies on having sufficient bandwidth and … Continue reading Instagram Marketing for Dummies: Unique Aspects of This Social Platform
Selling luxury real estate remotely using AI and video. Rodric Bradford on July 15, 2020 “While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to fall and more creative use of the technology grows.” Those are the words of Deloitte AI Institute Principal Nitin Mittal … Continue reading How AI and video marketing can work together in the time of COVID
Nouman Ali July 14, 2020 The marketing mix strategy is essential to the success of any business. A well-researched marketing mix strategy differentiates your product and service from the competitor. In this article, we will discuss ten steps for you to develop a successful marketing mix strategy for your small business. However, before we jump … Continue reading How to Develop a Successful Marketing Mix Strategy for Your Small Business
Steven Imke July 10, 2020 Launch jacking is an affiliate marketing strategy where a business can take advantage of a new product launch and write a review or blog post about their experience with the product. If your review answers the readers’ questions and convinces them to click on your Call to Action, they are … Continue reading Affiliate Marketing Hack for Bloggers: Making Money from Launch Jacking
Erika Giles July 8, 2020 The marketing strategies you begin using when your business is a startup determine the growth your business will have. To make sure you have steady growth, you need to create a marketing budget and allocate funds to the right marketing channels that attract customers to your business and create a … Continue reading 9 Startup Marketing Strategies That Drive Leads and Keep You Under Budget
