Tag Archives: Marketing

Viral Nation Launches Cross-Platform Influencer Marketing Tool

Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool →

How to Leverage Digital Marketing for B2B: Part One

Digital Marketing

Liz Papagni August 28, 2020 Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical … Continue reading How to Leverage Digital Marketing for B2B: Part One →

How to Discover Internal Marketing Success Gaps

Marketing Strategy

Jared Atchison September 15, 2020 If you’re like other business owners, you want to find success. We all dream of creating and operating a thriving company one day, but getting there is a journey. It all starts with your customers and the industry where you work. Failure to understand how your audience and industry co-exist … Continue reading How to Discover Internal Marketing Success Gaps →

5 Product Feed Marketing Tactics to Improve Your Return On Advertising Spend

Advertisement Industry

Jacques van der Wilt September 11, 2020 Advertising is a great way to draw attention to both your products and your brand. But what do you do if your advertising costs begin to outweigh the benefits? Here are 5 simple feed tactics to improve your return on advertising spend (ROAS) and get more out of … Continue reading 5 Product Feed Marketing Tactics to Improve Your Return On Advertising Spend →

Getting the C-Suite to buy in on agile marketing

Marketing Strategy

Look for way to highlight budget implications, effect on sales that agile workflows are driving. Rodric Bradford on September 9, 2020 While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break … Continue reading Getting the C-Suite to buy in on agile marketing →

How Digital Marketing Can Help Boost Your Brand Image

Digital Marketing

Abhishek Shah September 8, 2020 A generic white shoe will cost $ 15. The same white shoe with a black Nike Swoosh or three Adidas black stripes will sell for $ 150. That is the power of branding. (Source: justcreative) People branding can make your product sell for 10X its value. You can be a … Continue reading How Digital Marketing Can Help Boost Your Brand Image →

12 Aspects of E-Commerce Marketing That Need an Overhaul

eCommerce Marketing

Young Entrepreneur Council September 8, 2020 E-commerce marketing practices vary significantly based on industry, customer habits and the products being sold, but there are some key aspects that stay the same across the entire sector. To stay relevant and competitive, businesses need to regularly review and adjust their e-commerce marketing strategies for optimal engagement and … Continue reading 12 Aspects of E-Commerce Marketing That Need an Overhaul →

Homegrown Marketing: The Hurdles To Localized Messaging

SMS Marketing

Homegrown Marketing: The Hurdles To Localized Messaging by Ray Schultz , Columnist, September 3, 2020 In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right? That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a study by Forrester. For one thing, it is … Continue reading Homegrown Marketing: The Hurdles To Localized Messaging →

Digital Media and Marketing: Media and Marketing Aren’t Synonyms

Digital Tools

Angela Hausman, PhD September 4, 2020 Digital media and marketing, even narrowing our focus to digital marketing, aren’t synonymous. Just as marketing is more than advertising, digital marketing is more than digital media. To be effective, digital advertising must incorporate the core concepts of marketing (all of the marketing, not just advertising), then adapt them … Continue reading Digital Media and Marketing: Media and Marketing Aren’t Synonyms →

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

Email Marketing

Mary Lister September 5, 2020 I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And … Continue reading How to Get Started with Automated Email Marketing: Tips, Tools, and Examples →