Jared Atchison September 4, 2020 It’s hard to deny the popularity of social media platforms like Facebook, Instagram, and Twitter. In fact, there’s a good chance you have one or more of these accounts for your business and in your personal life. Marketing with social media is becoming increasingly popular for brands across all industries, … Continue reading 4 Social Media Marketing Statistics You Need to Know
Tag Archives: Marketing
Why ‘modelers,’ the data experts in marketing technology, are so needed now
It’s in how they think compared to other roles in the marketing team that makes them incredibly valuable Rodric Bradford on September 4, 2020 at 10:43 am Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. … Continue reading Why ‘modelers,’ the data experts in marketing technology, are so needed now
4 Digital Marketing Hacks That Grow Your Small Business
Jeff Previte September 2, 2020 Your social media posts only earn a handful of likes every day, maybe a comment or a share if you’re lucky. Then, one day, you hit a chord with your audience, and suddenly, your post is spreading like wildfire. More people know about your business in a day than they … Continue reading 4 Digital Marketing Hacks That Grow Your Small Business
How to Stop Your Marketing Emails From Going to Spam
Thomas Griffin September 3, 2020 Protecting users from unsolicited emails is something that email providers are highly focused on. If you’ve ever been frustrated by seeing irrelevant messages in your inbox then you know that it’s good news. But as a marketer, it’s also a cause for concern. You’ll find that your hard-won email list … Continue reading How to Stop Your Marketing Emails From Going to Spam
When, How, and Why of Adjusting Marketing Strategy
Tobin Lehman September 2, 2020 There comes a time in the organization when the marketing strategy needs to be adjusted. Usually, this comes about due to some sort of internal or external pressure, change, or disruption. Change can be good – and it’s often necessary. The wrong change, though, can take you down an undesired … Continue reading When, How, and Why of Adjusting Marketing Strategy
9 Video Marketing Challenges & How to Solve Them
Susan Friesen September 1, 2020 Your Video Marketing Guide for Success I’ve established that a video marketing strategy is a must these days in earlier blog articles like this one. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost … Continue reading 9 Video Marketing Challenges & How to Solve Them
5 Reasons Quality Product Descriptions Can Boost Your Company’s Marketing Efforts
5 Reasons Quality Product Descriptions Can Boost Your Company’s Marketing EffortsIf your company has been focusing on content marketing, digital marketing or search engine optimization efforts lately but hasn’t quite been seeing the results you’d hoped for, you may be wondering what you can do to help move your products off the virtual shelf faster. … Continue reading 5 Reasons Quality Product Descriptions Can Boost Your Company’s Marketing Efforts
Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS
Kristen Deyo September 1, 2020 If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In fact, SaaS marketers have some creative ways to help maximize … Continue reading Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS
Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)
Steve Chou August 28, 2020 If you’re not yet using Facebook Messenger to market your Ecommerce business, you’re at a serious disadvantage. With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the #2 most downloaded iOS and Android apps of all time. Right … Continue reading Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)
Replay: MarTech Live explores the many minds of marketing technologists
For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot. Kathy Bushman on August 28, 2020 Scott Brinker of MarTech Conference, HubSpot and Chiefmartec At MarTech Today, we create content for marketing technologists, the superheroes of modern marketing that … Continue reading Replay: MarTech Live explores the many minds of marketing technologists
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