Tag Archives: Marketing

How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing

Max Shestov July 29, 2021 Enlightening story of Flow founder Andrew Wilkinson about how he wanted to beat the competition focusing on organic growth — but it turned out that he came with a knife to a gunfight. Grow with the Flow! “When I started MetaLab in 2006, the idea of handing anything off seemed … Continue reading How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing

Straight Talk on Email Marketing to College Students: From a College Student

Alyssa Rice July 31, 2021 Introduction I’ll be completely honest with you. College students hate email. They dread checking it. It is a form of communication with their professors, their partners in group projects, and all of those lists they did not intend to subscribe to. Email just isn’t fun. Coming from someone who just … Continue reading Straight Talk on Email Marketing to College Students: From a College Student

Does Grammar Even Really Matter in Social Media Marketing Anymore?

Arik Hanson July 30, 2021 Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least … Continue reading Does Grammar Even Really Matter in Social Media Marketing Anymore?

Video Marketing Metrics You Should Care About (Other Than Conversions)

Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions)

6 Benefits of Sales and Marketing Working Together

Vikas Kalwani July 26, 2021 Effective collaboration is an objectively “good thing” for any business function. But it arguably makes the biggest difference in sales and marketing. According to LinkedIn research, almost nine in 10 sales and marketing leaders say closer alignment between the two functions is the number one opportunity for improving business performance … Continue reading 6 Benefits of Sales and Marketing Working Together