Ashley Sefferman July 23, 2021 The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand. 1. Average Revenue Per User (ARPU) Average Revenue Per User is the amount of revenue each … Continue reading The 5 Mobile Marketing Metrics That Matter Most
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech. Pamela Parker on July 22, 2021 When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and … Continue reading Marketing work management: the forgotten essential
Subhankar Pattanayak July 21, 2021 muneebfarman / Pixabay Digital marketing is often viewed as a separate science and frequently compared vis-à-vis traditional marketing. To me, digital marketing is the evolution of marketing with the advent of new technologies. Social, Cloud, Analytics and Mobility have changed the rules of the game. Still, the basics of marketing … Continue reading Traditional Marketing to Digital Marketing – When & How to Shift
Jake Link July 20, 2021 You might have heard about Apple’s upcoming Mail Privacy changes and how they’ll impact email marketing. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. And now you’re looking to see what all the fuss … Continue reading How Apple’s Mail Privacy Changes Impact Email Marketing
John Suarez July 20, 2021 So you want to use video marketing to improve your search presence? Let’s talk. If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. And … Continue reading How to Make Video Marketing Work for Your SEO Strategy
How SEO Will Drive Holiday Marketing Success In 2021 by Jim Yu , July 20, 2021 Consumer fears about in-store shopping and economic or employment concerns didn’t hold shoppers back in holiday season 2020. When all was said and done, retail sales for the period increased 8.5%, while online sales grew a staggering 45.2% YoY … Continue reading How SEO Will Drive Holiday Marketing Success In 2021
Paige Kummer July 16, 2021 I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Regardless of what type or types of marketing strategies your company employs—digital marketing, social … Continue reading Top 10 Digital Marketing & Reporting Tools
Christa Tuttle July 18, 2021 Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your … Continue reading 5 Fixes for Broken Digital Marketing Engagement
Pallavi Tyagi July 16, 2021 How can a small business approach customers? In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Inbound marketing is the process of building content in various formats that help to draw customers. Inbound marketing is an effective marketing strategy … Continue reading Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach
Kara Jensen July 16, 2021 Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and … Continue reading 5 SEO Tips for Video Marketing
