Andy King — November 26, 2016 — November 26, 2016 The likes of Google and Facebook are fighting hard to reinvent themselves as eCommerce advertising tools. The two tech giants both know this is where the long-term future lies in the mobile age. Meanwhile, Amazon has a much smaller task on its hands. The online … Continue reading 3 Amazon Advertising Tools for Retail Marketers
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016 No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept
by Jack Loechner, Staff Writer @mp_research, November 9, 2016 According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis … Continue reading B2C Content Marketers Focusing On Their Audience
Kristen Dunleavy — November 3, 2016 Follow @KristenWritesIt— November 3, 2016 If you’ve ever experienced flow, a state of consciousness described by the Hungarian psychologist Mihaly Csikszentmihalyi, you probably have never forgotten it – after all, you were completely absorbed in what you were doing, you were doing it well and you were being extremely … Continue reading 6 Inbox Management Tips for Email Marketers
by Gina BottiOctober 26, 2016 It’s that time of the year again. Google is gearing up to announce their Q3 earnings this week and predictions of their mobile ad gains are already being reported. According to eMarketer, the majority of Google’s global revenue will be attributed to mobile ad spending. Similarly in the US, ad … Continue reading Why Marketers Should Pay Attention to Google’s Mobile Revenue
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016 Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers
by Sean Hargrave, Staff Writer, October 27, 2016 Another day, another brand jumping on the IoT and chat bot bandwagon, or should I say artificial intelligence assistant? Marketers should learn the lesson that journalists have always known which always tells you what you need to know. It’s the moment in every Columbo episode when the … Continue reading How Can ‘Smart’ Marketers Be So Wrong About IoT And Chat Bots?
Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis. Victoria Godfrey on October 25, 2016 In today’s highly competitive digital economy, the result that counts is revenue, and the only way … Continue reading Why marketers must be data-driven
by Danny GoodwinOctober 24, 2016 A major redesign of the Bing Ads user interface is changing the way advertisers create new campaigns on the platform. Here’s are seven things that are changing, according to today’s announcement from Bing Ads. 1. Campaign Goals When creating a campaign, Bing Ads will first ask you to pick a … Continue reading 7 Bing Ads Changes That PPC Marketers Need to Know
