Great marketers aren’t necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful. Jayson DeMers on October 20, 2016 In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, … Continue reading 10 skills genius online marketers have
by Cent Muruganandam Follow @centmuruOctober 14, 2016 The blockbuster movie series “Terminator” is based on the concept of connected devices everywhere. Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online. This concept is not in the distant future … Continue reading Amazing Mobile Marketing Statistics & Strategy for Digital Marketers [Infographic]
by Blair SymesOctober 14, 2016 It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending … Continue reading 4 Mistakes Marketers Make With Mobile Facebook Ads
by Laurie Sullivan@lauriesullivan, October 14, 2016 While traditional skills are still needed, tech-driven skills are what brands require from digital marketing talent as C-Level executives continue to shift budgets from IT departments to marketing teams. Marketing positions like the chief marketing technology officer, demand generation analyst, and UX/UI design roles will become the highest in … Continue reading How Much Will Digital Marketers Make In 2017?
Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them. Andrew Waber on October 12, 2016 Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over … Continue reading What marketers should know about Instagram’s latest tests and rollouts
by Mark MillerOctober 5, 2016 As a marketer, writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show … Continue reading How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online
by Jonathon ByrdOctober 1, 2016 Over the past few years, call attribution has quickly become one of the most widely adopted martech solutions. From fortune 50 companies to small businesses, they’ve continually embraced the value of phone calls by attributing millions of offline conversions back to the sources that drive them. Today, marketers are looking … Continue reading 4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality
by Dwayne Waite Jr Follow @adlandheroesSeptember 29, 2016 Advertising Week wrapping up, and the regular calls for diversity, new ideas, creativity, and the need for riskier activities and tactics were not out of reach. Professionals pushing strategies like influencer marketing, and account-based marketing, were all around as well. We enjoy Advertising Week, for one thing, … Continue reading Five Digital Marketing Facts Marketers Should Know
by Soumya Nair Follow @Soumya_M_NairSeptember 27, 2016 Digital marketing is all about attaining marketing objectives by using digital technologies. In a broader definition, digital marketing includes handling different types of online presence of a company such as company website, social media pages of the company and the company’s mobile apps. And all of these have … Continue reading Smart Hiring Techniques: A Road Map to Hire Digital Marketers
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge
