Tag Archives: Marketers

How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic]

B2B Marketing

Lauren Frye — December 17, 2016 — December 17, 2016 The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains — how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel … Continue reading How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic] →

SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns

PPC Campaigns

by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns →

Marketers Often Forget This Key Aspect When Planning a Redesign

Website Development Guidelines

Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign →

Forget big data: Why thinking small can help marketers see the future

Data Management

Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016    No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future →

When to launch holiday-themed email campaigns: A playbook for marketers

Email Marketing Tools

It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns. Jason Warnock on December 9, 2016   Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic … Continue reading When to launch holiday-themed email campaigns: A playbook for marketers →

8 companies doing social media right and what marketers can learn from them

Social Media

Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Jordan Kasteler on December 6, 2016 at 12:21 pm Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, … Continue reading 8 companies doing social media right and what marketers can learn from them →

Report: What is data onboarding, and why is it important to marketers?

Marketing Guide

Management consulting firm The Winterberry Group says this is the first such independent study. Barry Levine on December 5, 2016   Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this particular black box, management consulting firm Winterberry Group has released its … Continue reading Report: What is data onboarding, and why is it important to marketers? →

Marketers Say Proving ROI More Important Than Brand Awareness Metrics

Return On Investment - ROI

by Laurie Sullivan@lauriesullivan, December 2, 2016 Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong commitment to digital advertising and marketing. The insight comes from CMOs and CIOs who participated in the Leapfrog 2016 CMO Digital Benchmark Study. In fact, three out … Continue reading Marketers Say Proving ROI More Important Than Brand Awareness Metrics →

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