Tag Archives: Marketers

Marketers Say Proving ROI More Important Than Brand Awareness Metrics

by Laurie Sullivan@lauriesullivan, December 2, 2016 Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong commitment to digital advertising and marketing. The insight comes from CMOs and CIOs who participated in the Leapfrog 2016 CMO Digital Benchmark Study. In fact, three out … Continue reading Marketers Say Proving ROI More Important Than Brand Awareness Metrics →

Holiday Retargeting Techniques for Marketers and Brands

Holiday Season

Max Stewart — November 27, 2016 — November 27, 2016 Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $ 117 billion. We made your … Continue reading Holiday Retargeting Techniques for Marketers and Brands →

3 Amazon Advertising Tools for Retail Marketers

Amazon

Andy King — November 26, 2016 — November 26, 2016 The likes of Google and Facebook are fighting hard to reinvent themselves as eCommerce advertising tools. The two tech giants both know this is where the long-term future lies in the mobile age. Meanwhile, Amazon has a much smaller task on its hands. The online … Continue reading 3 Amazon Advertising Tools for Retail Marketers →

Thirteen things marketers want to know about expanded text ads, direct from Google

Google Advertisement

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google →

What it means to be a critical thinker and why marketers need to embrace the concept

Marketing Guide

Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016 No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept →

B2C Content Marketers Focusing On Their Audience

B2B Engagement

by Jack Loechner, Staff Writer @mp_research, November 9, 2016 According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis … Continue reading B2C Content Marketers Focusing On Their Audience →

6 Inbox Management Tips for Email Marketers

Email Marketing

Kristen Dunleavy — November 3, 2016 Follow @KristenWritesIt— November 3, 2016 If you’ve ever experienced flow, a state of consciousness described by the Hungarian psychologist Mihaly Csikszentmihalyi, you probably have never forgotten it – after all, you were completely absorbed in what you were doing, you were doing it well and you were being extremely … Continue reading 6 Inbox Management Tips for Email Marketers →

Why Marketers Should Pay Attention to Google’s Mobile Revenue

Mobile Engagement

by Gina BottiOctober 26, 2016 It’s that time of the year again. Google is gearing up to announce their Q3 earnings this week and predictions of their mobile ad gains are already being reported. According to eMarketer, the majority of Google’s global revenue will be attributed to mobile ad spending. Similarly in the US, ad … Continue reading Why Marketers Should Pay Attention to Google’s Mobile Revenue →

What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat Marketing

Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016 Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers →

How Can ‘Smart’ Marketers Be So Wrong About IoT And Chat Bots?

Marketing Guide

by Sean Hargrave, Staff Writer, October 27, 2016 Another day, another brand jumping on the IoT and chat bot bandwagon, or should I say artificial intelligence assistant? Marketers should learn the lesson that journalists have always known which always tells you what you need to know. It’s the moment in every Columbo episode when the … Continue reading How Can ‘Smart’ Marketers Be So Wrong About IoT And Chat Bots? →