Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017. Christi Olson on January 5, 2017 2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, … Continue reading 2016 in review: Insights for search marketers from Bing Ads
Dan Shewan — December 23, 2016 — December 23, 2016 For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest … Continue reading 18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium
by Ulrik Bo Larsen, Op-Ed Contributor, December 22, 2016 The digital marketing landscape is in a constant state of flux, and brands must be up to date on the latest trends to stay relevant. Social media, mobile and digital play an increasing role in our lives, presenting marketers with new opportunities to reach and engage … Continue reading Digital, Social Opportunities For Marketers In 2017
Lauren Frye — December 17, 2016 — December 17, 2016 The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains — how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel … Continue reading How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic]
by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016 No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns. Jason Warnock on December 9, 2016 Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic … Continue reading When to launch holiday-themed email campaigns: A playbook for marketers
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Jordan Kasteler on December 6, 2016 at 12:21 pm Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, … Continue reading 8 companies doing social media right and what marketers can learn from them
Management consulting firm The Winterberry Group says this is the first such independent study. Barry Levine on December 5, 2016 Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this particular black box, management consulting firm Winterberry Group has released its … Continue reading Report: What is data onboarding, and why is it important to marketers?
