Dan Shewan — January 28, 2017 — January 28, 2017 In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, … Continue reading The Beginner’s Guide to Keyword Search Volume for Marketers
As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why ‘whitelisting’ is more effective for B2B marketers. Peter Isaacson on January 25, 2017 A company’s most valuable asset is often its brand — so brand safety is a big … Continue reading Why B2B marketers should care about whitelisting
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. Tamar Weinberg on January 19, 2017 In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of … Continue reading 6 UX principles marketers can’t afford to overlook
Everett Sizemore — January 17, 2017 — January 17, 2017 By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they … Continue reading What Ecommerce Marketers Need to Know About Mobile SEO in 2017
Pankaj Narang — January 17, 2017 — January 17, 2017 At the end of the day, social media is all about storytelling. If you are using social media only to advertise and boost your sales, then you just can’t sustain in the long run. Every successful marketer knows that social media is more about creating … Continue reading 9 Best Storytelling Tools for Social Media Marketers in 2017
Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel. Chris Kerns on January 16, 2017 Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones … Continue reading Why marketers should be paying attention to Twitch
by Laurie Sullivan@lauriesullivan, January 13, 2017 Google bridges its virtual assistant Home with a downloadable smartphone app that can help marketers in optimizing for voice search. Some believe the next step will be pulling in the data to analyze and optimize cross-channel campaigns. With the growth of voice assistants, voice data will become a … Continue reading Marketers Search For Campaign Data From Virtual Assistants
by Jess Nelson, January 6, 2017 “Email marketing” and “online video marketing” comprised more than three-quarters of the online and digital activities of marketers, according to a month-long study by True Influence. The study suggests that email marketing was the most read-about and sought after marketing tactic among professionals in the industry during the … Continue reading Marketers Seek Email Info During Holidays
If smart assistants like Amazon’s Alexa make it easy to reorder products, how can brands get people to try out something new? Tim Peterson on January 6, 2017 The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try … Continue reading Alexa, can you acquire new customers for marketers?
Ryan Burgio — January 5, 2017 — January 5, 2017 I believe a majority of digital marketing companies are sketchy. That’s right, I said it. Our industry is full of underqualified and self-proclaimed experts. Be weary of anyone that calls themselves a social media expert, AdWords guru or content evangelist. How do we know this? … Continue reading Sketchy Digital Marketers Are Ruining Our Industry
