Tag Archives: Marketers

Marketers roast Google Analytics 4

Unlucky for some? 13 of the funniest reactions to Google’s now mandatory analytics solution. Nicola Agius on July 5, 2023 Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get … Continue reading Marketers roast Google Analytics 4 →

Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot

Real Estate

Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2023 Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge. Aspartame, the common artificial sweetener used in some Snapple drinks, and products such as Coca-Cola … Continue reading Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot →

Bev Marketers Innovate To Quench Summer Thirst Trends

Marketing Trends

Bev Marketers Innovate To Quench Summer Thirst Trends by Les Luchter , Staff Writer, June 23, 2023 Beer drinkers need the coldest, non-diluted beverages. Drinkers like the convenience of stacking non-alcoholic beverages on top of alcoholic ones to space out their liquor consumption. These two trends led to bev marketers creating new merch just in … Continue reading Bev Marketers Innovate To Quench Summer Thirst Trends →

B2B Marketers Need Content Personas

B2B Tools

B2B Marketers Need Content Personas by Mark Morse , June 8, 2023 The following was previously published in an earlier edition of Marketing Insider. Audience personas have anchored modern B2B marketing for decades. We’ve gotten increasingly detailed, even scientific, about our prospective customers’ daily lives — everything they do, think, experience, and feel within their … Continue reading B2B Marketers Need Content Personas →

51% of SMB marketers say they’re stuck with redundant martech

Small Business Challenges

SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion. Constantine von Hoffman on June 7, 2023 More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is … Continue reading 51% of SMB marketers say they’re stuck with redundant martech →

Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data

Data Management Platforms

Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data Julio Lopez / 03 Jun 2023 Without a comprehensive U.S. consumer privacy law, U.S. state and federal lawmakers have been looking toward Europe’s General Data Protection Regulation (GDPR) to serve as inspiration as states begin to introduce data privacy laws in … Continue reading Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data →

Study: Marketers Quickly Take To Generative AI

Generative AI

artificial intelligence Study: Marketers Quickly Take To Generative AI by Todd Wasserman , May 25, 2023 Generative AI has been quickly absorbed by the marketing industry. According to a report from Botco.AI, after a short introduction period, 73% of marketers are now using AI tools. Of those still holding out, 31% expect to use it … Continue reading Study: Marketers Quickly Take To Generative AI →

Marketers under pressure to cut martech spend

Marketing Budgets

75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey. Kim Davis on May 22, 2023 Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing … Continue reading Marketers under pressure to cut martech spend →

8 SEO Tips for Digital Marketers

SEO Tools

8 SEO Tips for Digital Marketers Deanna Ritchie / 19 May 2023 Everyone wants better search engine rankings, but it takes hard work and determination to get there. There are certain techniques and SEO tips you’ll need to employ to get results, and it won’t happen overnight. For example, you’ll need strong on-page SEO … Continue reading 8 SEO Tips for Digital Marketers →