Tag Archives: Marketers

70% of SMB marketers willing to pay more for tools with AI or automation

Small Business AI

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey. Chris Wood on August 9, 2023 Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according … Continue reading 70% of SMB marketers willing to pay more for tools with AI or automation →

Performance Marketers Shifting Budgets Among Channels

Marketing Performance

Performance Marketers Shifting Budgets Among Channels by Laurie Sullivan  @lauriesullivan, August 3, 2023 Distribution of marketing budgets this year will change, according to the results from a survey released today from Wunderkind, a digital marketing platform. Some 44% of those participating in the survey said performance marketing budgets will increase, while 41% said budgets will … Continue reading Performance Marketers Shifting Budgets Among Channels →

GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds

Skills Management

GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds by Laurie Sullivan  @lauriesullivan, July 20, 2023 The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security … Continue reading GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds →

Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR

AI Tools

Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR by Laurie Sullivan  @lauriesullivan, July 18, 2023 Newswire launched two tools Tuesday based on artificial intelligence to help marketers, copywriters, and content creators craft and optimize press releases and other content. Almee, an artificial intelligence (AI) writing assistant and recommendation engine, allows users to … Continue reading Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR →

NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics

Marketing Trends

NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan  @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics →

IAB Tech Lab’s updated data clean room standards: What marketers need to know

Regulations

Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know →

Marketers are having problems with the GA4 user interface

Google Analytics

We explore some legitimate complaints marketers have about the new Google Analytics UI. Nicola Agius on July 10, 2023 Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the … Continue reading Marketers are having problems with the GA4 user interface →

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