Tag Archives: Marketers

What marketers should keep in mind when adopting AI

Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them? Chris Wood on May 16, 2023 AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them? Do they have the skills needed to adopt this … Continue reading What marketers should keep in mind when adopting AI →

73% of marketers now using generative AI tools

AI Tools

Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content. Constantine von Hoffman on May 8, 2023 Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, … Continue reading 73% of marketers now using generative AI tools →

More pressure on B2B marketers to prove ROI

B2B Marketing Challenges

41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. Constantine von Hoffman on May 1, 2023 B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say … Continue reading More pressure on B2B marketers to prove ROI →

3 ways B2B marketers can use generative AI

B2B Artificial Intelligence

Here’s how to incorporate generative AI into your keyword research, content creation and data analysis efforts. Michael Brito on April 28, 2023 As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we … Continue reading 3 ways B2B marketers can use generative AI →

B2B marketers remain optimistic in the face of major challenges

B2B Marketing

Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges →

A must-read Guide for DTC Marketers by Bloomreach

Marketing Guide

Conquer the customer journey with these top-performing campaigns. Bloomreach on April 17, 2023 With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they interact with. D2C businesses must rely on digital marketing to position themselves for success. It provides a direct … Continue reading A must-read Guide for DTC Marketers by Bloomreach →

DTC marketers planning to up CTV/OTT spend this year

CTV Advertisement

Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023. Chris Wood on April 12, 2023 Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds … Continue reading DTC marketers planning to up CTV/OTT spend this year →

Marketers need a unified platform, not more standalone tools

Marketing Platforms

Oracle says the argument is over and the unified platform beats collections of best of breed solutions. Kim Davis on April 10, 2023 Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving … Continue reading Marketers need a unified platform, not more standalone tools →

How B2B marketers can help sales overcome customer indecision

B2B Sales

B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here’s a framework for overcoming customer indecision and accelerating revenue. Scott Vaughan on April 7, 2023 Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing … Continue reading How B2B marketers can help sales overcome customer indecision →

The fight over banning TikTok could result in something good for marketers

TikTok Politics

It’s far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn’t solve the real problem: Protecting consumer data. Constantine von Hoffman on March 27, 2023 Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it … Continue reading The fight over banning TikTok could result in something good for marketers →