Mark Miller — April 2, 2017 Follow @MMtwopointfive— April 2, 2017 Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll … Continue reading The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)
Aleksandar Olic — March 31, 2017 Follow @olicsan— March 31, 2017 An incredibly fast pace of modern technology has given us an opportunity to perform any imaginable daily tasks in just a few clicks. From electronic bank statements and online shopping to digital calendars and communication tools, there are thousands of applications that can take … Continue reading Digital Office or Creative Mess On Your Desk – What’s Making You Productive?
By Heba Hosny March 21st, 2017 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, … Continue reading Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!
Kaitlyn Hammond — March 17, 2017 — March 17, 2017 Yearly reviews are commonplace in many organizations, but they are often dreaded by both the reviewers and the employees being reviewed. Managers feel uncomfortable giving out negative feedback, while those reporting to them stress while anticipating the feedback. The main problem of annual reviews, aside … Continue reading Performance Reviews: Are You Making These Mistakes?
Jefri Yonata — March 10, 2017 — March 10, 2017 Your audience is watching a lot of social videos. Video content had been taking over the Internet rapidly ever since smartphones started being mass-produced and social media’s popularity rose. In fact, over 70% of Internet users are routine viewers of social videos. Animoto surveyed over … Continue reading 5 Ultimate Rules of Thumb for Making the Perfect Social Video
Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment. Kevin O’Reilly on March 10, 2017 While much has been said about complementary media strategies, the secret to making it truly work … Continue reading Making complementary media strategies work: The recipe for cross-channel attribution
Mandy Edwards — February 27, 2017 Follow @memktgservices— February 27, 2017 At this year’s Southern C Summit, I had the honor of leading a pre-conference workshop on Facebook advertising. I was blessed to have 15 fabulous ladies sign up for this session and we had a fun time digging into Facebook ads. Why should businesses … Continue reading Making Facebook Advertising Work for Your Business
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections. Seth Price on February 27, 2017 From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a … Continue reading Making emotional connections in a digital era
Chris Bennington — February 17, 2017 Follow @cmbennington— February 17, 2017 I’ve come to find similarities between poker, the ultimate skill-game, and advertising, the ultimate gamble. The easy correlation? everyone thinks they can do it. If you haven’t heard this common adage, I find it all too true, “Every business owner claims two skill sets, … Continue reading Advertising Is Like Poker … It’s Not Luck Making Winners
By Evelyn Timson February 15th, 2017 With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping on this online video marketing bandwagon can be a … Continue reading Making Videos for Social Media: Do’s and Don’ts
