Mike Parry — February 3, 2017 — February 3, 2017 Previously I looked at making emails more useful for your subscribers in order to improve engagement through relevance and targeting. But you can become even more useful through content marketing. Sending helpful, informative, or entertaining information can help retain customers and increase customer lifetime value, … Continue reading Making Emails More Useful: Content Marketing
Brian Zuercher — January 26, 2017 Follow @bzuerche— January 26, 2017 Building trust with your audience What do you remember about the last piece of advertising you saw? Do you even remember it? Do you know how many millions of impressions it earned? Most advertising doesn’t inform, let alone impress, anyone. Maybe we should rethink … Continue reading Making an Impression Not Impressions
Lisa Kupfer — January 20, 2017 Follow @dearlisa— January 20, 2017 Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate … Continue reading LinkedIn’s Redesign is Making Business More Social
Dennis Muigai — January 18, 2017 — January 18, 2017 Digital marketing has come a long way, and with its rise, we’ve seen more companies using different digital marketing techniques in a bid to gain an edge over the competition. Today we look at one of these methods. Email personalization is a way to use … Continue reading Making Customers Feel Special: A Guide to Email Personalization
Shawn Forno — January 16, 2017 Follow @IdeaRocket321— January 16, 2017 It’s hard to believe that we created our first animated explainer video all the way back in 2007. A lot has changed in the past ten years. As we prepare for a busy 2017 IdeaRocket founder Will Gadea, producer SaraJane Askildsen, and animator Scott … Continue reading Lessons Learned from 10 Years of Making Explainer Videos
Katrice Svanda — January 15, 2017 Follow @katricesvanda— January 15, 2017 It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting … Continue reading Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel
Samantha Martin — January 13, 2017 Follow @Socially_Sam— January 13, 2017 It didn’t work for Mariah and it certainly didn’t work for Milli Vanilli either. So why do you think faking it is going to work for you? There was poor Mariah, out in the freezing cold in Times Square on New Year’s Eve, only … Continue reading Faking It Won’t Lead to Making It
Ross Hamer — January 9, 2017 — January 9, 2017 I’m sure you’ve noticed the new breed of restaurants opening up over the last few years. Plain tiles, naked lightbulbs and, most noticeably, only one thing on the menu. It really takes the stress out of ordering, right? No last second panic re-orders. It’s ‘I’ll … Continue reading Machine Learning: Making Choice Simple On Mobile
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. Jacob Baadsgaard on January 9, 2017 Impression share is an interesting paid search metric. On the surface, you could argue … Continue reading Are your paid search ads making the right impression?
Julie Chomiak — January 6, 2017 — January 6, 2017 Small business owners manage everything in their company, from payroll to business development. As business as a whole continues to evolve, now is the time for small businesses to take the dive into digital marketing. While print marketing is still a vital part of a … Continue reading Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive
