Susie Marino August 21, 2021 With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using … Continue reading 15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Brett McHale August 14, 2021 It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or another), making effective marketing to your target customer more and more difficult. On top … Continue reading 11 Tips to Lower Your Customer Acquisition Cost (CAC)
Tyler Smith July 8, 2021 Congratulations! Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is … Continue reading How to Lower Bounce Rates and Increase Conversion Rates for Your Blog
JC Hite January 29, 2021 Customer retention is vital to any business — you’re more likely to sell to an existing customer than a new customer. In digital marketing, retention is even more critical, since you want to maximize the amount of recurring revenue you’re getting from your clients, not just by getting new ones … Continue reading How to Lower Your Client Churn
Phil Forbes September 17, 2020 Many businesses leave finding the right packaging solution to the very last minute. And the reason is simple. To your business, your product and your image are most important. Branding, values, business unique selling points, all these are essential and obviously take priority. So necessities like packaging are left to … Continue reading Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses
Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower by Wayne Friedman , April 10, 2020 While many online consumer purchases have grown in recent weeks — including in the areas of entertainment, health, wine/spirits, and computer software — as a result of more people staying at home due to the COVID-19 virus, pricing/average … Continue reading Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
Max Palmer — October 31, 2019 Daily stress levels have risen significantly in the U.S. in recent years. With greater pressure to achieve, more noise from technology and a changing culture, many have called this the “lowest point” they can remember. While it can be difficult to break stress-inducing habits once they’re formed, if you … Continue reading 5 Hacks to Lower Your Stress Levels and Get More Organized
Nicole Blanckenberg — July 19, 2019 Follow @https://twitter.com/NicoleBlancken — July 19, 2019 Do you want to keep your Google CPCs low while still reaping big rewards – heaps of converting traffic? Of course you do! That’s the ultimate eCommerce traffic goal, isn’t it? Finding those unicorn Google campaigns that bring highly-targeted traffic packed with high-intent … Continue reading 6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales
Nikola Banicek — February 1, 2019 — February 1, 2019 Ever done one of those “Which Deadly Sin are You?” quizzes on Facebook? I have always felt Sloth is a particularly nice one to be. Or maybe even Gluttony. Ideally, a combination of the two. Not a care in the world, lounging around all day, … Continue reading Marketing on Facebook: 7 Deadly Mistakes That Will Lower Your Sales
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
