Phil Forbes September 17, 2020 Many businesses leave finding the right packaging solution to the very last minute. And the reason is simple. To your business, your product and your image are most important. Branding, values, business unique selling points, all these are essential and obviously take priority. So necessities like packaging are left to … Continue reading Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses
Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower by Wayne Friedman , April 10, 2020 While many online consumer purchases have grown in recent weeks — including in the areas of entertainment, health, wine/spirits, and computer software — as a result of more people staying at home due to the COVID-19 virus, pricing/average … Continue reading Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
Max Palmer — October 31, 2019 Daily stress levels have risen significantly in the U.S. in recent years. With greater pressure to achieve, more noise from technology and a changing culture, many have called this the “lowest point” they can remember. While it can be difficult to break stress-inducing habits once they’re formed, if you … Continue reading 5 Hacks to Lower Your Stress Levels and Get More Organized
Nicole Blanckenberg — July 19, 2019 Follow @https://twitter.com/NicoleBlancken — July 19, 2019 Do you want to keep your Google CPCs low while still reaping big rewards – heaps of converting traffic? Of course you do! That’s the ultimate eCommerce traffic goal, isn’t it? Finding those unicorn Google campaigns that bring highly-targeted traffic packed with high-intent … Continue reading 6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales
Nikola Banicek — February 1, 2019 — February 1, 2019 Ever done one of those “Which Deadly Sin are You?” quizzes on Facebook? I have always felt Sloth is a particularly nice one to be. Or maybe even Gluttony. Ideally, a combination of the two. Not a care in the world, lounging around all day, … Continue reading Marketing on Facebook: 7 Deadly Mistakes That Will Lower Your Sales
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
Lisa Lacy — November 26, 2017 — November 26, 2017 Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action … Continue reading 9 Ways to Lower Your Facebook Ad Costs
Rick Kranz — October 16, 2017 Follow @RickKranz — October 16, 2017 Today, I’m talking about messenger bots, particularly Facebook Messenger bots. They’re really hot right now. I’m going to show you an example of how we’re using them, and how you can use them inside your Facebook advertising. The following is taken from my … Continue reading How to Use Messenger Bots With Facebook Ads to Lower Costs
By Ryan Kh October 12th, 2017 AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is … Continue reading Adwords: Higher Conversions & Lower CPA With Manual Bidding
Chalmers Brown — September 22, 2017 — September 22, 2017 SugarandSkullDesigns / Pixabay How many times have you heard about a new software platform that’s all the rage and you need to check it out? I mean really need to because you don’t want to be left out in the cold. But, when go to … Continue reading The Best Way to Lower Your Platform Signup Friction
