Tag Archives: Lower

How to Lower Your Churn Rate With Email Automation

by Thomas Hajdukowicz April 11, 2016April 11, 2016 Churn rate, or attrition rate, is a marketing concept measuring the average customer lifetime or your average revenue loss. The churn rate is a closely monitored by data-driven marketers. This is becoming more relevant as digital companies start adopting a SaaS model and every paying customer gains … Continue reading How to Lower Your Churn Rate With Email Automation

Lower Your Bounce Rate and Keep Readers Sticking Around

by Justine Ancheta December 13, 2015 Follow @justineokayDecember 13, 2015 You check your statistics in Google Analytics, and you feel a little sick. You know you produce valuable content, but your bounce rate is 76%. Or higher. In other words, 76% of users came by, devoured your content (or not) and left you hanging. And they didn’t … Continue reading Lower Your Bounce Rate and Keep Readers Sticking Around