Jock Breitwieser April 2, 2021 Are you interested in hiring a social media consultant but aren’t exactly sure what qualifications you should be looking for?Fear not, because it’s easy to get lost when hiring a social media consultant. There are so many of them out there, each of them with a range of experience and … Continue reading 3 Traits to Look for in a Social Media Marketing Consultant
B2B marketers will become growth drivers, and will own the all-important digital journey. Kim Davis on January 7, 2021 “For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, … Continue reading What B2B marketers can look forward to in 2021
Nicholas Ruggieri December 16, 2020 Your Suburban is parallel parked tight between a Lexus and a Porsche and you’ve got to get out pronto. You could use the touch and bump method hoping you don’t do too much damage. Or, you could ask someone outside of the car to spot you. The reality is when … Continue reading Get a Good Look at Your Business with 360° Interviews
Jared Polites November 5, 2020 Search Engine Optimization (SEO) is still one of the most effective marketing tools, despite it being viewed as “traditional” compared to newer methods like social media and influencer marketing. In fact, 68% of all online experiences start with a search engine, with mobile quickly becoming the dominant form of browsing. … Continue reading What to Look Out For When Hiring SEO Service Providers
Kellie Wong October 16, 2020 Does the term “employee burnout” sound vague to you? The World Health Organization (WHO) considers it so serious that they added it to their Classification of Diseases (ICD-11) in 2019. While WHO clarified that it is not technically a medical condition, employee burnout signs appear often enough in practitioners’ offices … Continue reading 5 Employee Burnout Signs to Look Out For
There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here’s why. Steve Petersen on October 6, 2020 During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. … Continue reading A closer look at MarTech role types and T/I-shaped individuals
COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, … Continue reading The need to take a fresh look at consumer data
Debbie Laskey July 8, 2020 In today’s challenging COVID-19 era, too many people have either been furloughed or have lost their jobs. Therefore, many people have become job seekers out of necessity. But do you know what is missing in most job ads? Most job descriptions include the standard items. These include a brief overview … Continue reading What Does Success Look Like?
What do all DAMs do, and what are the points of differentiation between them? Pamela Parker on June 30, 2020 When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the varying abilities to manage a variety of file formats. … Continue reading What to look at when considering a Digital Asset Management platform
Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look
