Google Shows Marketers What Organic Search Traffic Declines Look Like by Laurie Sullivan @lauriesullivan, July 21, 2021 What do different types of website organic traffic declines look like? Daniel Waisberg, search advocate at Google, categorizes them in a post, describing the reasons why a drop can occur. It’s not the first time he delved into … Continue reading Google Shows Marketers What Organic Search Traffic Declines Look Like
Jock Breitwieser July 9, 2021 At the start of each year, advertisers ask the same question: “Is SEO still relevant for me?” This year, the question takes a more significant meaning after having just come from that catastrophic 2019 when a pandemic ravaged the world. Business owners took a hit as 6 in 10 companies … Continue reading 5 SEO Trends to Look Out For In 2021
Sajjad Ahmad July 6, 2021 Starting a new business is like establishing a new relationship. One has to take into account some important things about the other to create the liaison essential to make it lifelong, thriving, and fruitful. People often define business as any legal activity, performed with an aim of generating income but … Continue reading Things to Look For While Launching a New Business
Angela Ash June 28, 2021 While not many people are familiar with the term “intrapreneur,” it has actually been around for a while. Intrapreneurs are employees who create and work on innovative ideas or tasks within a company. As a rule, they are allowed the resources, time and freedom to develop the task the way … Continue reading Why You Should Look for an “Intrapreneur” for Your Next Open Role
Janet Fouts June 16, 2021 After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma. From the pandemic, societal issues, unfamiliar … Continue reading What Will Postpandemic Work Look Like? It’s Up to You.
Optimizing for MQLs, for example, can have big implications for downstream processes Steve Petersen on May 10, 2021 A common martech activity is testing different UI/UX (content, design, flow, etc.) elements in order to optimize some metric like lead form conversion rate. While the actual responsibility for conducting such a test is usually assigned to … Continue reading When testing, look at the big picture
Chen Amit May 7, 2021 The right technology stack can supercharge the infrastructure that powers a business. As the co-founder and CEO of a payment automation software company, I’ve seen firsthand how the best tech stacks can drive significant business value and financial health for organizations — but I also know that reaching that end … Continue reading Consolidating Your Financial Tech Stack? Look for These 4 Features
John Bogna April 28, 2021 For small business owners, running their own website, an SEO-friendly CMS (content management system) software is a must. A good CMS lets you seamlessly manage your website’s pages and posts without writing any code, making it a valuable addition to any online business toolkit. But as with most software solutions, … Continue reading SEO-Friendly CMS: What to Look For
Chris Christoff April 29, 2021 Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful. So you devise various marketing strategies to attract new leads, retain them and finally … Continue reading 3 Major Customer Retention Mistakes to Look Out For
Liz Kislik April 21, 2021 Honestly, recent national events have put me completely on edge. What we see in the news just doesn’t make sense — except that it is the logical conclusion of everything that has come before. Here’s what makes sense: If there were fewer guns throughout the U.S., there would also … Continue reading When Things Look This Bad, How Can You Move Forward?
