Sajjad Ahmad July 6, 2021 Starting a new business is like establishing a new relationship. One has to take into account some important things about the other to create the liaison essential to make it lifelong, thriving, and fruitful. People often define business as any legal activity, performed with an aim of generating income but … Continue reading Things to Look For While Launching a New Business
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Why You Should Look for an “Intrapreneur” for Your Next Open Role
Angela Ash June 28, 2021 While not many people are familiar with the term “intrapreneur,” it has actually been around for a while. Intrapreneurs are employees who create and work on innovative ideas or tasks within a company. As a rule, they are allowed the resources, time and freedom to develop the task the way … Continue reading Why You Should Look for an “Intrapreneur” for Your Next Open Role
What Will Postpandemic Work Look Like? It’s Up to You.
Janet Fouts June 16, 2021 After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma. From the pandemic, societal issues, unfamiliar … Continue reading What Will Postpandemic Work Look Like? It’s Up to You.
When testing, look at the big picture
Optimizing for MQLs, for example, can have big implications for downstream processes Steve Petersen on May 10, 2021 A common martech activity is testing different UI/UX (content, design, flow, etc.) elements in order to optimize some metric like lead form conversion rate. While the actual responsibility for conducting such a test is usually assigned to … Continue reading When testing, look at the big picture
Consolidating Your Financial Tech Stack? Look for These 4 Features
Chen Amit May 7, 2021 The right technology stack can supercharge the infrastructure that powers a business. As the co-founder and CEO of a payment automation software company, I’ve seen firsthand how the best tech stacks can drive significant business value and financial health for organizations — but I also know that reaching that end … Continue reading Consolidating Your Financial Tech Stack? Look for These 4 Features
SEO-Friendly CMS: What to Look For
John Bogna April 28, 2021 For small business owners, running their own website, an SEO-friendly CMS (content management system) software is a must. A good CMS lets you seamlessly manage your website’s pages and posts without writing any code, making it a valuable addition to any online business toolkit. But as with most software solutions, … Continue reading SEO-Friendly CMS: What to Look For
3 Major Customer Retention Mistakes to Look Out For
Chris Christoff April 29, 2021 Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful. So you devise various marketing strategies to attract new leads, retain them and finally … Continue reading 3 Major Customer Retention Mistakes to Look Out For
When Things Look This Bad, How Can You Move Forward?
Liz Kislik April 21, 2021 Honestly, recent national events have put me completely on edge. What we see in the news just doesn’t make sense — except that it is the logical conclusion of everything that has come before. Here’s what makes sense: If there were fewer guns throughout the U.S., there would also … Continue reading When Things Look This Bad, How Can You Move Forward?
3 Traits to Look for in a Social Media Marketing Consultant
Jock Breitwieser April 2, 2021 Are you interested in hiring a social media consultant but aren’t exactly sure what qualifications you should be looking for?Fear not, because it’s easy to get lost when hiring a social media consultant. There are so many of them out there, each of them with a range of experience and … Continue reading 3 Traits to Look for in a Social Media Marketing Consultant
What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital journey. Kim Davis on January 7, 2021 “For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, … Continue reading What B2B marketers can look forward to in 2021
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