Tag Archives: Look

A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing →

A Small Business SEO Horror Story (and the 7 Qualities to Look for in a Real SEO Professional)

Small Business SEO

Guy Sheetrit — June 12, 2020 Every single SEO agency knows exactly what it’s doing… At least, that’s the impression you get from checking out their websites. All of them tell you that they can guarantee results. And they’re quick to talk about all the techniques they’ll use to get you to the top of … Continue reading A Small Business SEO Horror Story (and the 7 Qualities to Look for in a Real SEO Professional) →

Video Marketing Trends to Look Out for in 2020

Video Marketing

Osama Khabab — June 2, 2020 People often like to make predictions about what lies ahead. Experts from every field try to paint a picture of the future they believe will unfold. As we began our journey into another decade, people shared their opinions of what to expect next. Most of these forecasts ended up … Continue reading Video Marketing Trends to Look Out for in 2020 →

Look To User Reviews To Uncover Search Marketing Opportunities

Feedback Management

Look To User Reviews To Uncover Search Marketing Opportunities by Alon Gehlber , Op-Ed Contributor, May 22, 2020 In the last few months, marketers worldwide have altered their advertising and marketing plans to address the changes in mobility, shopping, and consumption brought on by COVID-19. Nowhere were these changes more immediate than with search marketing, … Continue reading Look To User Reviews To Uncover Search Marketing Opportunities →

5 Things to Look Out For When Selecting a Corporate Wellness Platform

Corporate Success

Angshuman Dev Talukdar — May 16, 2020 The work-culture around the world has come a long way and the credit for this goes to the advancement in the field of technology. Unlike, earlier where a person had to get involved in physical labor while doing any work could now be done easily just sitting in … Continue reading 5 Things to Look Out For When Selecting a Corporate Wellness Platform →

What Will Your Next Workspace Look Like?

Workplace Future

Courtney Fischbach — April 22, 2020 For many of you, you’ve recently been thrown into the deep end of a remote-working environment. No gradual transition, no training, no choice. For some professional Americans, time management has been optimized by evading a long commute, comfortable work from home setups, or flexible hours. For others, it’s simply … Continue reading What Will Your Next Workspace Look Like? →

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

Budgeting

“Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening,” says Jeto CEO Alexandre Pelletier. Amy Gesenhues on April 17, 2020 Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept … Continue reading As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief →

3 Important Factors to Look at When Choosing a Hosting Plan

Website Guidelines

Matt James — April 14, 2020 The web hosting industry is growing rapidly. According to data from IBIS, the United States Internet hosting industry was growing 13.9% a year between 2014 and 2019. A more recent report by MarketWatch shows the market is growing closer to 20% a year. The fact that businesses are paying … Continue reading 3 Important Factors to Look at When Choosing a Hosting Plan →

5 Financial Tech Companies to Look Out for in 2020

Financial Technology

Micah Lally — March 26, 2020 If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it’s your bank’s mobile app or some sort of stock-monitoring software, you’re comfortable with the fact that finances and … Continue reading 5 Financial Tech Companies to Look Out for in 2020 →

Best Time to Run Facebook Ads? Look at Your Own Data

Facebook Advertisement

Brad Smith — March 24, 2020 Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at least once a day, and more than half of them visit it multiple times a day. So the question isn’t if you should run ads … Continue reading Best Time to Run Facebook Ads? Look at Your Own Data →