Tag Archives: Look

A Marketing Analytics Look Under the Hood, Part 1: Code Composition

by Craig Scribner Follow @craig_scribnerSeptember 3, 2016 Task 1: Generate a Unique Tracking Code for New Campaign Initiatives This part looks easy on the surface, but it carries some hidden complexities. Generating a random string for every new initiative is surely no challenge for a computer, and robust tracking systems such as Adobe Analytics would … Continue reading A Marketing Analytics Look Under the Hood, Part 1: Code Composition →

Field Activity Management: What Is It and Why Look into It?

Marketing Platforms

by Cam GarrantAugust 21, 2016 The Merriam-Webster dictionary defines management as “the act or art of managing: the conducting or supervising of something (as a business)”. For organizations with employees who operate in the field on a daily basis, this definition only scratches the surface of what management means. Merchandising companies, organizations that perform routine … Continue reading Field Activity Management: What Is It and Why Look into It? →

9 Things To Look For When Hiring A Web Design & Development Agency

Web Design Guidelines

by Tim Asimos Follow @timasimosAugust 20, 2016 A website redesign is an extremely important initiative that requires a large investment of your firm’s time, money and resources—and should be approached strategically. Choosing a web agency for your firm to partner with on a website redesign is a critical decision; one that shouldn’t be made without … Continue reading 9 Things To Look For When Hiring A Web Design & Development Agency →

To Build a Great Team, Look at the Big Picture

Team Management

by Bryan Rusche July 26, 2016 Follow @BryanRuscheJuly 26, 2016 Being part of a high-performing team is an amazing experience. Many incredibly smart people have dissected the best teams to understand what are the key attributes that lead to superlative performances. Yet, despite knowing so much, it’s still frustratingly hard to recreate the magic that … Continue reading To Build a Great Team, Look at the Big Picture →

3 Things to Look at on Your Website for Better Conversions on Mobile

Conversion Management

by Michael Bellina July 26, 2016 Follow @MigmanMediaJuly 26, 2016 As a web designer one of the hardest platforms to design for is the phone, particularly, the vertical format of the phone. The narrow and long format is not only opposite of the desktop but everything has to shrink as well. Compounding this is the … Continue reading 3 Things to Look at on Your Website for Better Conversions on Mobile →

What do employers look for in a content marketer?

Effective Hiring

Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a job. Kerry Jones on July 20, 2016 The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for marketers, especially for those hoping to land a … Continue reading What do employers look for in a content marketer? →

Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…

Retail Marketing

As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas… →

Marketers look to climb aboard the Pokémon Go phenomenon

Marketing Trends

A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool. Barry Levine on July 13, 2016 From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real … Continue reading Marketers look to climb aboard the Pokémon Go phenomenon →

Ditching The Performance Review! Another Look

Performance Review

by Dave Brock July 3, 2016 Follow @davidabrockJuly 3, 2016 There is no doubt the performance planning and review process in most organizations is broken. Too often, it’s a meaningless annual exercise of managers and their people filling out forms, having “the conversation” then going back to their real work. Too often, the review process … Continue reading Ditching The Performance Review! Another Look →

6 Ways You’re Making Yourself Look Less Professional

Professional Services

by Personal Branding Blog June 26, 2016June 26, 2016 One of the key steps in your personal branding journey is working out exactly what you want to project. In fact, it’s the first thing you need to do. You may want to brand yourself as an innovator, a fountain of knowledge or a creative soul, … Continue reading 6 Ways You’re Making Yourself Look Less Professional →