by Larry KimOctober 11, 2016 Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? … Continue reading 6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal
by Dave Schoenbeck Follow @daveschoenbeckOctober 11, 2016 Many people want to avoid the daunting process of setting up and growing a new business from scratch. As a result, buying an existing business has become a reasonable alternative. There’s no question about it: buying a business – no matter the size – is a big commitment. … Continue reading Buying a Business? Look for These 7 Traits
by Jeff BullasOctober 1, 2016 I just want some joy in my life. That statement made me sit up and think. It was a cry for help. And it made me ask……what is success and what does it look like? That is a big question. Many of us don’t know if we have arrived or … Continue reading What Does the Path To Success Look Like?
by Irene McConnellOctober 1, 2016 10 years ago you couldn’t use Google to find a coffee shop near you. Now you can say “Siri, I want a coffee” and you’ll get an intelligent list of coffee shops near you, curated according to precise user feedback – complete with directions, busiest times and hours of operation. … Continue reading What Does the Future of Employment Look Like?
With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer. Jordan Elkind on September 26, 2016 Historically, marketing has been all about the product; however, today most marketing teams are striving … Continue reading The 3 things to look for in a customer-centric marketing tool
by Craig Scribner Follow @craig_scribnerSeptember 15, 2016 Task 2: Classify Codes According to your Own Organization’s Standards Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to. Classifications … Continue reading A Marketing Analytics Look Under the Hood, Part 2: Code Classification
by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
by Roee Ganot Follow @RoeeGanotSeptember 6, 2016 Generating social media buzz is a great way to create more exposure and excitement for your brand. When most brands put together a plan to create social media buzz, it revolves around the posts they are publishing rather than the posts that others are publishing about the brand. … Continue reading Taking a Closer Look at Social Media Buzz Metrics
by Craig Scribner Follow @craig_scribnerSeptember 3, 2016 Task 1: Generate a Unique Tracking Code for New Campaign Initiatives This part looks easy on the surface, but it carries some hidden complexities. Generating a random string for every new initiative is surely no challenge for a computer, and robust tracking systems such as Adobe Analytics would … Continue reading A Marketing Analytics Look Under the Hood, Part 1: Code Composition
by Cam GarrantAugust 21, 2016 The Merriam-Webster dictionary defines management as “the act or art of managing: the conducting or supervising of something (as a business)”. For organizations with employees who operate in the field on a daily basis, this definition only scratches the surface of what management means. Merchandising companies, organizations that perform routine … Continue reading Field Activity Management: What Is It and Why Look into It?
