by Suzanne Chaix December 4, 2015 Follow @SuzanneChaixDecember 4, 2015 If your local business has a Facebook page, then you are aware of how difficult it has become to remain visible to potential and current customers. Local businesses with smaller budgets are having difficulty staying competitive amongst the sea of contenders. However, Facebook’s new verified … Continue reading Have You Verified Your Local Business on Facebook?
By Martha Vasquez December 2nd, 2015 Google has confirmed that the search tool option to filter results by location has been permanently removed. Filtering search results by location is a feature that was underused by regular searchers. SEO‘s and other digital marketers used the tool to have a feeling for how localized results may look … Continue reading Get Local Results Without Google’s Change Location Search Filter Tool
by Sam Warren December 1, 2015 Follow @rankpayDecember 1, 2015 So why does Local SEO matter anyways? You’ve probably heard about how you need it. Most likely someone told it’s an urgent matter and that you’re crazy for not attending to it sooner. To be fair though, you might be a little numb to this type … Continue reading Local SEO: 6 Critical Mistakes You’re Making and Why You Need to Fix Them
by Ryan Stewart November 25, 2015 Follow @ryanwashereNovember 25, 2015 The focus for search engine marketing for local businesses in 2015 and beyond is being smart, efficient, and user-friendly. You may have a highly attractive site set up but if it’s lacking necessary content and you’re not attracting the right audience, your marketing efforts will … Continue reading Search Engine Marketing for Local Businesses in 2015 and Beyond
Some are questioning whether small local businesses need a Google+ page after redesign drops display of listing information. Martin Beck on November 24, 2015 Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+. Google+’s redesign, announced last week, puts the focus on Communities and Collections and removes display of reviews and … Continue reading Google Drops Display Of Local Business Reviews in New Google+
by Scott Fenstermaker November 24, 2015November 24, 2015 How can social media advertising help me drive more people to my brick-and-mortar location? Digital marketing can be irritating for restaurateurs, shop owners, storefronts and many kinds of local businesses. On the one hand, you know that there’s a sizable digital audience out there just waiting to … Continue reading Facebook Local Awareness: Drive More People to Your Business
by Rick Whittington November 24, 2015 Follow @rickwhittingtonNovember 24, 2015 For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a difficult and confusing process. Fortunately, we’re here to help. Read on for some simple tips … Continue reading Winning at Local Search: How Your Company Can Boost Local Search Ranking
by John Meyer November 18, 2015 Follow @johnameyerNovember 18, 2015 Facebook advertising can be a very powerful tool for your small business, but only if you do it right. Many small business owners are deeply confused about how to target the right audience, and without an understanding of what makes these ads work best, it’s … Continue reading Local Business? How to Use Facebook Graph Search for Targeted Advertising
by Nick Rink November 18, 2015 Follow @NickRinkNovember 18, 2015 When it comes to social media, local business owners can quickly become overwhelmed. Should I be posting, tweeting, pinning, chatting or something else! Of all the social media sites that are currently popular I believe it’s Twitter that has the most potential for success across … Continue reading Smart Guide to Twitter Lists for Local Business
by Tina DiSerafino November 18, 2015November 18, 2015 In the fast-paced world of technology and the web, Google and other search engines continue to evolve at a rapid speed. Not long ago, Google made a game-changing update that zeroed in on local visibility in search engine results. This means, local businesses can be found in … Continue reading How Local Content Can Help Boost Your SEO Strategy
