Columnist Jason Decker reviews the year’s biggest developments in local search marketing. Which of these has impacted you the most? Jason Decker on December 31, 2015 Local Search is a constantly changing landscape, and that certainly has been the case in 2015. The power of local search for a local business cannot be underestimated. A … Continue reading 5 Trends In Local Search In 2015
by Jason Popp December 31, 2015 Follow @jasonpoppDecember 31, 2015 Imagine you own a restaurant, and you’re expanding it to another country. Will you keep the same American flavors and just expect the new market to like them? Of course not! You’ll do your due diligence and research to ensure you offer your new patrons … Continue reading How to Build a Global Company Without Sacrificing Local Flavor
By Martha Vasquez|2015-12-22T14:26:59+00:00December 28th, 2015|Local Search|0 Comments Facebook has launched a directory that connects users with local businesses and organizations with the best Facebook reviews and ratings. This can be huge especially now that Google Plus removed almost all the local component from the G+ page. The directory is divided into different categories As an … Continue reading Facebook Market for Local Services
by Sarah Smith December 23, 2015 Follow @sarahsmith82110December 23, 2015 Small businesses cannot rely on the national advertising channels that big corporations use. Instead, the life blood of small businesses is small scale advertising aimed at the local community. Traditionally, local advertising did not focus on the use of online channels. However, that has certainly … Continue reading Finding and Engaging Your Local Audience via Online Channels
Company doesn’t see local search site as an entry point for consumers. Greg Sterling on December 15, 2015 Facebook says its Professional Services local search site is an “early test” and, after speaking with the company, it seems they’re not like to to give it much promotion — at least not now. Facebook told me … Continue reading What You Need To Know About Facebook’s New Local Search “Test”
by Jen Phillips April December 14, 2015 Follow @JenphillipsapriDecember 14, 2015 Do you want to know the SEO best practices for local service professionals? If you’re a chiropractor, therapist, pet sitter, or CPA and your business relies on local word-of-mouth, I have good news. It’s not that hard to achieve good Google rankings (which in … Continue reading SEO Best Practices For Local Service Professionals
by Scott Lambert December 11, 2015 Follow @xcellimarkDecember 11, 2015 Companies that cater to an entirely online audience or work with a national base of customers from a single, central location have many marketing priorities to juggle. One thing they don’t have to worry about so much is catering to geography-specific sets of current and … Continue reading 7 Tips To Improve Local Search Optimization
by Michael Wight December 11, 2015December 11, 2015 Local SEO is a specific sub-area of SEO. It has become an increasingly important factor of a good online marketing strategy. Local SEO adds a geographical element to searches. Businesses can now optimize to appear in location-specific web searches. The location can be a specific city, state, … Continue reading Why Local SEO (Search Engine Optimization) is Beneficial
By Bernadette Coleman December 9th, 2015 Businesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important. The fact is that local search results show based on the location of the consumer searching. Creating a local landing … Continue reading Why You Need Local Focused Landing Pages And How To Create Them
by Kim Speier December 8, 2015 Follow @krspeierDecember 8, 2015 Search has become increasingly focused on local SEO, especially with the reliance on mobile devices rising year-over-year. With this transition comes a new set of responsibilities for SEOs to stand out from the competition in search results. The most common misconception about local SEO is … Continue reading It’s Time to Start Thinking Local When it Comes to Your SEO Strategy
