Category Archives: Website Performance Optimization

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Jacob Baadsgaard on August 18, 2017 at 3:02 pm You hear a lot about user experience (UX) testing these days. As an online … Continue reading Site optimization or traffic optimization: Which delivers better results?

3 steps to overcoming site issues that impact performance

Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. Jim Yu on March 23, 2017   Over the past two decades, as the online world has experienced exponential … Continue reading 3 steps to overcoming site issues that impact performance

How Asana Removed Uncertainty and Boosted Impact from their Website Redesign

Julie Ritchie — January 12, 2017 — January 12, 2017 Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And … Continue reading How Asana Removed Uncertainty and Boosted Impact from their Website Redesign

Enhance Website Performance with Visuals: 8 Examples

Michelle Kicak — November 1, 2016 — November 1, 2016 If there’s one thing from social media website owners can take away and apply to their own business, it’s that visuals are important. You needn’t look further than Instagram or Pinterest to see this in action. Pictures, videos, images, charts, infographics and other visuals draw … Continue reading Enhance Website Performance with Visuals: 8 Examples

Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing

by Laura MacPhersonOctober 9, 2016 It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call? It’s frustrating for small businesses owners … Continue reading Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing