Young Entrepreneur Council — November 13, 2019 Follow @YEC If you think your business could be viewed as complicated or boring to people unfamiliar with your industry, you may believe you’ll never be able to compete with website engagement rates seen by more “exciting” companies, such as ones in tech and retail. However, no matter … Continue reading Worried Your Industry Isn’t Exciting Enough? 10 Ways to Encourage Engagement With Your Website
Jared Atchison — April 2, 2019 — April 2, 2019 Starting your own online business requires time and tons of patience. You need to focus on communicating with your employees, making sure your customers are having a good experience, and keep an eye on your Google Analytic metrics — just to name a few daily … Continue reading 4 Tips to Improve Your Website’s Bounce Rate in 2019
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Jacob Baadsgaard on August 18, 2017 at 3:02 pm You hear a lot about user experience (UX) testing these days. As an online … Continue reading Site optimization or traffic optimization: Which delivers better results?
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. Jim Yu on March 23, 2017 Over the past two decades, as the online world has experienced exponential … Continue reading 3 steps to overcoming site issues that impact performance
Nathan Resnick — March 17, 2017 Follow @naterez94— March 17, 2017 Nobody likes a slow website. In fact, a website that has a delay in the page load time by only 1 second is going to cost you 11% fewer page views, a 16% decrease in customer satisfaction and a 7% loss in conversions. That’s … Continue reading 4 Ways to Accelerate the Speed of Your Business’s Website
Marcio Juarez — February 10, 2017 — February 10, 2017 After months of design, development and content population your website is finally live and open for business, now what? How do you know if your website is working? And when I say working, I mean not just how many new visits, social shares or even … Continue reading Is Your Website Working?
Julie Ritchie — January 12, 2017 — January 12, 2017 Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And … Continue reading How Asana Removed Uncertainty and Boosted Impact from their Website Redesign
Yaron Kottler — December 18, 2016 Follow @qualitest— December 18, 2016 When websites go viral (in terms of high viewership, not actual viruses), that’s a good thing. But one cannot assume that handling the sheer volume of an extreme spike won’t cause problems. Welcome to the risk of becoming so popular that no one can … Continue reading Websites Can’t Handle the Stress
Michelle Kicak — November 1, 2016 — November 1, 2016 If there’s one thing from social media website owners can take away and apply to their own business, it’s that visuals are important. You needn’t look further than Instagram or Pinterest to see this in action. Pictures, videos, images, charts, infographics and other visuals draw … Continue reading Enhance Website Performance with Visuals: 8 Examples
By Rohit Purakayastha October 21st, 2016 Among the many important ranking factors there’s speed. Searchmetrics ranking factors report found that the top 10 highest ranking sites were also the fastest. Moz found out that it’s not the general speed of the page, but the Time To First Byte that matters What Is Time To First … Continue reading Top 5 Website Performance Testing Tools