Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. Wesley Young on November 10, 2015 Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction … Continue reading 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
by Nick Rink November 8, 2015 Follow @NickRinkNovember 8, 2015 Having a local business Page on Facebook is a necessity for many reasons. Greater exposure in your local market, the ability to reach a highly targeted audience and driving more traffic to your website would be just three of them. To give your local business … Continue reading How to Verify Your Local Business Page on Facebook
Govind AgarwalOctober 26, 2015 Now that the designing of the site has been completed, your job is done, right? Wrong. In fact, it has just begun. Your beautifully designed site with menus and submenus is nothing but a page unless it is accessible via the World Wide Web. This is achieved only when you get … Continue reading 11 Effective Ways Of Doing Local SEO
Marketing at the local level can be enhanced — and more efficient — when tasks are automated. Claire Schoen on October 26, 2015 Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple locations. Corporate managers want centralized control while combining brand … Continue reading What is Local Marketing Automation Software?
The data visualization tool shows search data on more than 5,000 products in US cities. Ginny Marvin on October 23, 2015 To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. … Continue reading Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
Shepard MorrowOctober 11, 2015 Local business directories are an often overlooked key in consumers’ purchase process.These sites serve as portals that lead customers to the business they need. Since the directory sites have a larger marketing budget than most single small businesses, they are able to use that to generate visibility, promote brand recognition, and … Continue reading Internet Marketing: Why Local Business Directories Matter
Amanda ClarkOctober 7, 2015 Have you ever been on Twitter or Facebook and noticed an account with a little blue checkmark beside its name—say, the account for a celebrity, a musician, a professional athlete, or a politician? These check marks show that the account is verified. All this means is that it’s the real deal. … Continue reading Facebook is Rolling Out Local Business Verification Badges. Here’s Why You Should Get One.
Oliver NeelyOctober 3, 2015 There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate … Continue reading Local SEO Statistics Every Business Should Know
Alex BirkettSeptember 23, 2015 At a certain point, the results from your A/B testing may slow down. You’ll try dozens of small iterations, but the needle just won’t move. You’re experiencing diminishing returns, and it’s not fun. What does this mean? Probably that you’ve hit a local maximum. What do you do now? If you’ve … Continue reading How to Get Over Local Maximum? Everyone Hits It Eventually
Priya Florence ShahSeptember 18, 2015 Do you want a way to promote your local business with events? Would you like to reach out to a local group of prospects with the potential to become loyal customers? Look no further than Meetup.com Although it’s been around for over 12 years, Meetup.com is an extremely underrated social … Continue reading How To Use Meetup.com To Promote A Local Business
