Amity Kapadia — August 16, 2018 Follow @amitykapadia — August 16, 2018 Developing measurement, management, and analytics functionality in-house for an automated affiliate marketing program is certainly possible, but it requires a laborious process that typically involves many internal departments, especially your technical development team. In addition to the internal infrastructure and tools necessary to … Continue reading How To Build an Automated Affiliate Marketing Machine
Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads
Charu Mitra Dubey — August 19, 2018 Follow @CharuMitraDubey — August 19, 2018 Do you have a brand and need to tell the world about it? But why would anyone listen to you when there are plenty of other brands out there? People like to know about brands that are conveyed through some trustable sources. … Continue reading 5 Ways to Get More Online Brand Mentions in 2018
B2B Reality: Content Is First In ROI, Email Second by Ray Schultz , Columnist, August 15, 2018 Email may produce the best ROI in general — but not in B2B, where it comes in second to content marketing, according to the 2018 B2B Marketing Survey, a study by Contentive in partnership with ClickZ. Of 214 … Continue reading B2B Reality: Content Is First In ROI, Email Second
Nick Pizzone — August 19, 2018 — August 19, 2018 geralt / Pixabay If you are running a basic channel incentive program and are noticing little to no user engagement, transitioning from an offline to an online system is taking the right step forward. In fact, you don’t have to task yourself with creating a … Continue reading Moving Your Channel Incentive Program From Offline to Online
James Baker — August 17, 2018 — August 17, 2018 To make sure your business is on the right track toward growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to … Continue reading Analytics 101 – Setting Up Proper Goals in Google Analytics
Derek Andersen — August 17, 2018 — August 17, 2018 janeb13 / Pixabay Google Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to run search, display, and video ad campaigns. In Q4 of 2017, the average CPC (cost per click) for Google Ads spiked … Continue reading Why Digital Marketers Should Pass Call Data into Google Ads
Kaitlyn Hammond — August 18, 2018 — August 18, 2018 geralt / Pixabay Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives companies a large … Continue reading Facebook Ads: The Basics for Small Biz
Common Avoidable Search Engine Marketing Mistakes by Jack Loechner , Staff Writer @mp_research, August 16, 2018 Search engine marketing, or pay-per-click efforts, can help increase your organization’s website traffic, boost sales and give you powerful ROI, writes Beki Winchel. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by … Continue reading Common Avoidable Search Engine Marketing Mistakes
Tom LaVeccha — August 18, 2018 Follow @TheSalesExpert — August 18, 2018 TheDigitalArtist / Pixabay E-commerce is not new by any means, but it remains one of the fastest-growing sector s in America. It’s understandable why, too. Renting retail space costs thousands of dollars in overhead a month, while owning an online store is far … Continue reading 4 Ways To Win at E-commerce in 2018
