by Don Purdum May 21, 2016 Follow @donpurdumMay 21, 2016 What’s the bottom line about link building; is it still a profitable strategy to pursue to earn traffic to your website and increase sales? If so, how long does link building take to help you rank higher on a search engine? Let’s find out in … Continue reading What’s the Bottom Line About Link Building, Traffic and Sales?
by Laura Donovan May 12, 2016 Follow @thewordproMay 12, 2016 Social Media Marketing is more than just posting a link to an article or a funny meme. Social Media Marketing is not only a forum to post information that will generate interest and engagement, increasing online visibility, search rank and more. Social Media Marketing is … Continue reading Ignoring Customers on Social Media Will Hurt Your Bottom Line
by Maggie Wise April 7, 2016April 7, 2016 By 2017, 132 billion business emails will be sent everyday. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher. [Source: radicati.com] Add to that, the … Continue reading Email Language That Works: 5 Subject Line Tricks
by Hesha Patel April 3, 2016 Follow @JKGroupIncApril 3, 2016 The evidence that corporate giving programs improve a company’s performance has been increasingly recognized over the past decade. More employers today than ever understand it is a critical aspect of leading a successful business. However, the scope is too narrow on the benefits of corporate … Continue reading Corporate Philanthropy: The Bottom Line for Engagement
by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line
by Charles Knadler February 16, 2016 Follow @enerbankFebruary 16, 2016 If you’re like me, you’re most comfortable talking to your best customers. They love your products or service, or both, and they say you’re doing a great job. While it’s exciting to get that kind of feedback, it isn’t necessarily the constructive criticism you often … Continue reading How Casual Criticism Can Boost Your Bottom Line
by Michael Peggs February 14, 2016 Follow @MichaelPeggsFebruary 14, 2016 Did you know that 35% of emails are opened based on the subject line alone? Even worse, a whopping 69% of email users flag an email as spam after just seeing the subject line. If email marketing is a key component of your internet marketing … Continue reading How to Write a Killer Email Subject Line
Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach and look toward new metrics. Chad White on January 26, 2016 Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an … Continue reading 2 New Reasons That Email Attribution Is Not A Straight Line
by John Holland December 13, 2015December 13, 2015 One of my favorite Mark Twain quotes is: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Buying behavior continues to change at warp speed. B2B vendor actions/reactions crawl at a glacial pace. It’s not … Continue reading Bad Assumption #1: Web Site Leads = Top Line Revenue
by Vicki Escarra December 1, 2015December 1, 2015 The holiday season is a time when many companies donate to charities, both to highlight their values and commitment to improving lives and to ensure a charitable tax deduction before the end of the year. With the economy continuing to struggle, you might think you can’t afford … Continue reading Double Your Bottom Line: How Giving Back Boosts Business
