In an omnichannel world, how do you deliver the most relevant experience to consumers? Columnist L. Erik Bratt explains how to efficiently collect and act on the data that’s spread across the many channels. L. Erik Bratt on June 3, 2016 If anything typifies the ambitions of modern marketers, it’s the “O” word — … Continue reading Omnichannel on the line: 4 steps to enhance the customer experience
by Gail Oliver June 3, 2016 Follow @AttentionGetJune 3, 2016 Adding more products to your online shop is another obvious way to increase your sales. Now, it might not always increase your profits right away because costs could increase with the addition of the new products, but it is another obvious way to grow your … Continue reading Creative Ways to Expand Your Product Line to Increase Sales
by Sean Hargrave, , Staff Writer, May 23, 2016 Amidst all the announcements at the recent Adobe Summit, one truly caught my eye. It was a very simple step forward, but one that could easily be understood and implemented with minimal disruption and training because it resembles the experience we all have when texting, only … Continue reading Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight
by Don Purdum May 21, 2016 Follow @donpurdumMay 21, 2016 What’s the bottom line about link building; is it still a profitable strategy to pursue to earn traffic to your website and increase sales? If so, how long does link building take to help you rank higher on a search engine? Let’s find out in … Continue reading What’s the Bottom Line About Link Building, Traffic and Sales?
by Laura Donovan May 12, 2016 Follow @thewordproMay 12, 2016 Social Media Marketing is more than just posting a link to an article or a funny meme. Social Media Marketing is not only a forum to post information that will generate interest and engagement, increasing online visibility, search rank and more. Social Media Marketing is … Continue reading Ignoring Customers on Social Media Will Hurt Your Bottom Line
by Maggie Wise April 7, 2016April 7, 2016 By 2017, 132 billion business emails will be sent everyday. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher. [Source: radicati.com] Add to that, the … Continue reading Email Language That Works: 5 Subject Line Tricks
by Hesha Patel April 3, 2016 Follow @JKGroupIncApril 3, 2016 The evidence that corporate giving programs improve a company’s performance has been increasingly recognized over the past decade. More employers today than ever understand it is a critical aspect of leading a successful business. However, the scope is too narrow on the benefits of corporate … Continue reading Corporate Philanthropy: The Bottom Line for Engagement
by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line
by Charles Knadler February 16, 2016 Follow @enerbankFebruary 16, 2016 If you’re like me, you’re most comfortable talking to your best customers. They love your products or service, or both, and they say you’re doing a great job. While it’s exciting to get that kind of feedback, it isn’t necessarily the constructive criticism you often … Continue reading How Casual Criticism Can Boost Your Bottom Line
by Michael Peggs February 14, 2016 Follow @MichaelPeggsFebruary 14, 2016 Did you know that 35% of emails are opened based on the subject line alone? Even worse, a whopping 69% of email users flag an email as spam after just seeing the subject line. If email marketing is a key component of your internet marketing … Continue reading How to Write a Killer Email Subject Line
