by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
Can’t get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy. Kerry Jones on November 11, 2015 Your CEO doesn’t care about the number of tweets a blog post gets or how many times a white paper is downloaded. Instead, the higher-ups … Continue reading How A Content Marketing Strategy Drives Your Bottom Line
Warren KnightOctober 5, 2015 Whether it be an email newsletter sent from a third party tool, or an email sent directly from your email address, your subject line will be the first thing the receiver will see. After reading a great article from Mailchimp, who I use for my monthly newsletter, I decided to write … Continue reading Create a Powerful Subject Line: Choose Your Words Wisely
Bryan GudmundsonSeptember 1, 2015 eCommerce is constantly evolving but one thing remains the same: online shoppers are bombarded with hundreds of marketing emails everyday. While the medium for communication hasn’t changed, the depth and diversity of email capabilities has grown exponentially over the last decade. In this week’s article we’re going to look at some … Continue reading Crafting the Perfect Subject Line
Lida CitroenAugust 20, 2015 At a career event recently, an executive in transition told me, “I think this one hiring manager is avoiding me. I had a great interview and she seemed happy with my experience and resume, but now she won’t call me back or respond to my emails.” What he said next was alarming; “I … Continue reading Job Seekers: The Fine Line Between Persistence And Stalking
The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. Amy Gesenhues on August 18, 2015 Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive … Continue reading Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform
Angela Hausman, PhDAugust 4, 2015 Why are the 2016 political candidates basically ignoring social media as they craft their advertising campaigns? Are candidates entrusting their political careers to a bunch of old fuddy duddies who aren’t with the times? Did everyone forget how Obama came from a lowly freshman senator to President of the United … Continue reading Why Social Media Stands In The Soup Line This Campaign Season?
Sarah TanksalvalaAugust 3, 2015 Trying to pique readers’ curiosity to entice them to open an email is so 2009. The world of email subject lines is growing more sophisticated as emailers grow more spam and sales savvy. It’s safe to say your subject line is more important than ever. Coming up with them can be … Continue reading 5 Subject Line Tips You Haven’t Heard
Megan ConleyJuly 22, 2015 When it comes to starting any business, crafting a successful business plan is often the first step –– one which causes many to reconsider, or worse, quit. This is especially true for those looking to launch sustainable product lines, a business model that typically charges higher prices in return for offering … Continue reading Diversify Your Line: How a Sustainable Product Accelerator Program Helps Online Merchants Scale Smart
Ben SmithJuly 17, 2015 Kinda Fairly Extremely recently, we’ve talked some about A/B testing and the wonders it’ll do for your email marketing program. And while you can do A/B testing for a boatload of creative and design concepts with your emails, let’s focus more on perhaps the most important part of the email: the … Continue reading Subject Line Testing: 5 Things To Keep In Mind
