by Personal Branding BlogSeptember 30, 2016 Let’s pretend you just started a new job at a large marketing firm as a head of customer service. The first week, the CEO sits next to you every day. For 8 hours, you listen to her rattle on and on about how to answer phones “the right way.” … Continue reading How to Let Go of Line Level Tasks
by VerticalResponse Follow @VR4SmallBizSeptember 17, 2016 You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and … Continue reading “Open This Email Right Now!” What Makes a Good Subject Line?
by Allen FinnAugust 6, 2016 At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied … Continue reading 3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line
by Brian Brinkmann Follow @BrianFBrinkmannSeptember 11, 2016 Every business must find ways to grow revenue. Usually, companies expand revenue by selling more or finding more to sell. Pretty simple, right? Wrong. Companies spend dearly to market products and create branding to differentiate their product benefits, increase market share, and command higher prices – in other … Continue reading The Latest Trend in Product Line Extension: Become a Software Company
by James SchererAugust 18, 2016 A/B test your landing page’s headline and get a 5% conversion rate increase. A/B test the color of your webinar page’s CTA button and get a 7% conversion rate increase. A/B test the number of form fields you have on your online promotion and get a 6% conversion rate increase. … Continue reading 5 “Big Money” A/B Tests that will Actually Touch your Bottom Line
by Madeline Boehmer July 2, 2016 Follow @madelineboehmerJuly 2, 2016 We see it all over the news: this giant partnered with this smaller startup to bring customers added benefits. While it may seem like relatively uninteresting news in comparison to everything else that floods the newswire, these partnerships are an incredibly valuable business strategy that … Continue reading How Building Strategic Partnerships Can Boost Your Bottom Line
by Scott Meyer June 21, 2016 Follow @ScottmeyerJune 21, 2016 The ultimate goal for an eCommerce site is to make sure shoppers can complete a purchase as quickly and smoothly as possible. Nothing should interfere with the online checkout process. However, when marketing is constantly adding new vendor technologies such as social media sharing tools, … Continue reading Poor Website User Experience is Affecting Your Bottom Line
In an omnichannel world, how do you deliver the most relevant experience to consumers? Columnist L. Erik Bratt explains how to efficiently collect and act on the data that’s spread across the many channels. L. Erik Bratt on June 3, 2016 If anything typifies the ambitions of modern marketers, it’s the “O” word — … Continue reading Omnichannel on the line: 4 steps to enhance the customer experience
by Gail Oliver June 3, 2016 Follow @AttentionGetJune 3, 2016 Adding more products to your online shop is another obvious way to increase your sales. Now, it might not always increase your profits right away because costs could increase with the addition of the new products, but it is another obvious way to grow your … Continue reading Creative Ways to Expand Your Product Line to Increase Sales
by Sean Hargrave, , Staff Writer, May 23, 2016 Amidst all the announcements at the recent Adobe Summit, one truly caught my eye. It was a very simple step forward, but one that could easily be understood and implemented with minimal disruption and training because it resembles the experience we all have when texting, only … Continue reading Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight
