by Malinda Wilkinson Follow @MalindaWilkOctober 4, 2016 A quick guide to getting the right image size for the right social network Photo uploads on Facebook alone, total 300 million (Gizmodo). And Facebook isn’t the only social media channel for image sharing. The Instagram community, specifically dedicated to photo sharing, has grown to more than 500 … Continue reading How to Ensure Your Social Media Images Fit Like a Well-Tailored Suit
by Jeff BullasOctober 1, 2016 I just want some joy in my life. That statement made me sit up and think. It was a cry for help. And it made me ask……what is success and what does it look like? That is a big question. Many of us don’t know if we have arrived or … Continue reading What Does the Path To Success Look Like?
by Irene McConnellOctober 1, 2016 10 years ago you couldn’t use Google to find a coffee shop near you. Now you can say “Siri, I want a coffee” and you’ll get an intelligent list of coffee shops near you, curated according to precise user feedback – complete with directions, busiest times and hours of operation. … Continue reading What Does the Future of Employment Look Like?
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 28, 2016 It was Zig Ziglar who said: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Sales promotions are one of the best ways to jump these hurdles, proven to drive sales time and time again. The key, though, is to tailor … Continue reading 6 eCommerce Sales Promotions That Convert Like No One’s Business
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do. Barry Levine on September 26, 2016 Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide layer of artificial intelligence. While … Continue reading With brains like Einstein’s, who needs marketers?
by Aaron Baar, Staff Writer, September 20, 2016 I recently had some work done around the house. The crew that came was efficient, courteous and competent. Two days after their visit, I received a follow-up call: Was I happy with the service? On a scale of one-to-10, how would I rate it? After giving generally … Continue reading Like This? Give It A Good Review
by Anna Gunning Follow @agunningSeptember 2, 2016 I was Googling recently, and this came up as a paid listing: Don’t write Google ads like this I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google AdWords (also called pay-per-click, or PPC) can … Continue reading You’re Wasting Money If Your Google Ads Are Like This
by Jen GrayAugust 21, 2016 Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring in the new business. But referral isn’t about sitting back and letting someone else handle customer acquisition. Yes, your … Continue reading Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound
The Nashville-based company is releasing a rebuilt standalone version of the most popular tool in its suite, a Site Auditor for search optimization. Barry Levine on August 18, 2016 (August 19, 2016), Seattle-based Moz announced it was laying off more than a quarter of its staff and refocusing the company on “what we love … Continue reading Like Moz, Raven Tools refocuses on its first love: search
August 3, 2016 This isn’t 2003, so why are you still marketing like it is? Have you ever received an email that you didn’t ask for? An email that was so obvious an attempt to solicit you, sent to your personal inbox, without your permission? How did that make you feel? A lot of business … Continue reading Market Your Business Like It’s 2016
