John Hodge — November 1, 2016 Follow @johnahodge— November 1, 2016 Increasing blog traffic is insanely important to businesses and content marketers. It is one of the concepts that comes up in the vast majority of conversations I have with clients. “How do I increase traffic to my blog?” “Is it really that important to … Continue reading How to Interpret Blog Traffic Like a Genius for Miraculous Goal Setting
George Dickson — November 1, 2016 — November 1, 2016 There are a lot of reasons you can be put in a leadership position, and it’s not always something you’re prepared for. I’ve met a lot of reluctant de-facto leaders who have painstakingly grown to become outstanding leaders. Although most of them braved the crucible … Continue reading How to Lead a Team Like a Pro Your First Time
by Christopher GillespieOctober 26, 2016 Are we still talking about data? In this day and age do we really need to tout the necessity of good data? You bet! Although, you wouldn’t think so from the way you hear people talking about it. Data is last year’s topic and practically everybody under the sun is … Continue reading 3 Ways Good Data Makes Your ABM Program Take Off Like a Rocket
Why conventional bidding methods leave money on the table. Generating keywords that effectively identify search engine users as likely prospects for a successful campaign is a deeply intuitive process. And with large campaigns incorporating thousands or even millions of keywords, managing keywords can be a full-time preoccupation. For all the sophistication that search engine marketing … Continue reading Are you still bidding like it’s 2007?
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes. Kaspar Szymanski on October 21, 2016 SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find … Continue reading 10 reasons why SEO is just like fitness
by Jeff BullasOctober 16, 2016 Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social … Continue reading 10 Types of Visual Content On Instagram That Get Shared Like Crazy
by Sahail Ashraf Follow @TalcontentOctober 14, 2016 You know when they spend millions on building a ship, a big ocean liner, for example, and they launch it with a bottle of champagne and a huge fanfare? That’s what you should be doing with your brand on social media. Okay, the bottle of champagne may be … Continue reading How To Launch Your Brand On Social Media Like A Pro
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. Wesley Young on October 11, 2016 Getting the attention of today’s consumer … Continue reading Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
by Larry KimOctober 11, 2016 Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? … Continue reading 6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal
by Fran MerlieOctober 6, 2016 By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. You’ve almost certainly watched Chewbacca Mom try on her new mask, and you’ve probably watched Buzzfeed blow up a watermelon with rubber bands. Facebook is investing heavily in the platform, inking million dollar … Continue reading How to Use Facebook Live Like a Pro: 12 Storytelling Tips for Tech Companies
