by Jesse Kook July 26, 2016 Follow @theworkinghumanJuly 26, 2016 If you’re like most who have decided it’s time for a change, your natural first task is to start browsing the job postings on social media, your favorite companies, career boards, etc. You click through jobs, reading the requirements and think, I’m perfect for that. … Continue reading Job Search Stalled? Start Thinking Like a Business Owner
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Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
Test PPC Ads Like An Expert In 5 Simple Steps
by Michael Pendreigh July 15, 2016July 15, 2016 To test PPC ads is to keep your PPC marketing new. And who doesn’t love new, shiny things? People stuck in their ways and spending way too much money on digital marketing (if they even use online ads). We’ve got to revitalize our PPC accounts. All of … Continue reading Test PPC Ads Like An Expert In 5 Simple Steps
Blogging Motivation: 7 Things to Do When You Don’t Feel Like Writing
by Deb Lee July 13, 2016 Follow @DAllisonLeeJuly 13, 2016 Is your blogging motivation in the floor? Are you struggling to find a reason to write or topics to blog about? It’s not unusual to feel uninspired or even unsure if anyone would even want to read what you have to say. It happens to … Continue reading Blogging Motivation: 7 Things to Do When You Don’t Feel Like Writing
The Cycle of Success: People Really Do Like Email Marketing
by John W Hayes July 8, 2016 Follow @john_w_hayesJuly 8, 2016 I popped into my local bike shop recently to pick up some spare inner tubes. It’s a great place, very friendly, lots of expert advice and free coffee. It’s the kind of place you want to hang out and enjoy the company of other … Continue reading The Cycle of Success: People Really Do Like Email Marketing
How to Send Emails Like a Pro [Infographic]
by Louis Foong July 7, 2016 Follow @thealeagroupJuly 7, 2016 215.3 billion emails are sent and received every day. 70% of digital marketers consider email marketing to be great for ROI, but this isn’t the case if your emails are badly-crafted, badly-timed, or badly-targeted. Sending the wrong message to the wrong person means that you’ll … Continue reading How to Send Emails Like a Pro [Infographic]
Shopping campaigns: Play like every day is a holiday
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. Alexander Paluch on June 30, 2016 Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play … Continue reading Shopping campaigns: Play like every day is a holiday
Why Estimating Your Video Production Cost is a Lot Like Buying a Car
by Gregg Litman June 28, 2016June 28, 2016 Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or production techniques. I’d like to think people understand that visual storytelling is a complex set of skills that takes years to … Continue reading Why Estimating Your Video Production Cost is a Lot Like Buying a Car
10 Questions to Ask During an Interview (Without Sounding Like a Robot)
by Kayla Kozan June 22, 2016 Follow @kaylakozanJune 22, 2016 Once you’ve aced the interview and answered all the employer’s questions it may be tempting to blurt out a quick, “OK BYE,” but there is one more thing left to do. It is crucial you ask your interviewer a few questions about the company and … Continue reading 10 Questions to Ask During an Interview (Without Sounding Like a Robot)
PebblePost’s updated platform makes direct mail more like digital ads
Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards. Barry Levine on June 22, 2016 PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first … Continue reading PebblePost’s updated platform makes direct mail more like digital ads
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