Tag Archives: Like

Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views

Todd Vaske — March 30, 2018 — March 30, 2018 I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your … Continue reading Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views →

How to Create a Remarketing Ad That Converts Like Crazy

Syed Balkhi — March 19, 2018 Follow @SyedBalkhi — March 19, 2018 You may receive thousands of visitors to your website every day, but not all of them convert into leads and sales. Most of your traffic will leave your website without taking any action. What if there’s a way to reach those visitors who … Continue reading How to Create a Remarketing Ad That Converts Like Crazy →

How To Make a Video Like a Professional For Under $250

Video Making

Andrew Gazdecki — February 23, 2018 Follow @biznessapps — February 23, 2018 Video marketing is here to stay; it’s an essential selling and marketing tool for any business. If you are wondering whether it’s worth investing in video marketing, the answer is yes. The numbers in support of video marketing are staggering: Video marketers get … Continue reading How To Make a Video Like a Professional For Under $250 →

Can You Read Human Behavior Like the Beach Boys?

Customer Experience

JoAnn Corley — February 4, 2018 Follow @joann corley — February 4, 2018 Have you ever been around a person for a bit or walked into a room and said, “Boy I just feel some bad vibes.” Or, you spend time with someone and walk away thinking, “I feel so good when I’m around them.” … Continue reading Can You Read Human Behavior Like the Beach Boys? →

Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers

Email Marketing

Kristen Dunleavy — February 2, 2018 Follow @KristenWritesIt — February 2, 2018 Does the name Ned Ryerson ring a bell? If you are a fan of the movie “Groundhog Day,” it does. Ned is the insurance salesman famous for his “whistling belly button trick in high school” who hounds Phil Connors, portrayed by Bill Murray. … Continue reading Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers →

Big companies are treating Amazon like a branding channel

Amazon Advertisement

Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. Andrew Waber on January 31, 2018 Big brands have been talking for an awfully long time about “acting … Continue reading Big companies are treating Amazon like a branding channel →

Do You Feel Like a Nobody?

Productivity

Personal Branding Blog — January 26, 2018 — January 26, 2018 Nobody likes to be a nobody, but unfortunately, that’s what you are at the beginning of the job search process, provided you’ve just joined the ranks of those in transition. Those who are the decision makers about your future do not initially know anything … Continue reading Do You Feel Like a Nobody? →

How To Set Goals Like A Ninja

Goals Settings

Samantha Martin — January 12, 2018 Follow @Socially_Sam — January 12, 2018 Firstly, Happy New Year. Right, down to business. It’s that time of year when we do the whole new years resolutions, look with optimism to the year ahead and tell ourselves that this year we will be thinner/faster/richer/smarter or just not crying over … Continue reading How To Set Goals Like A Ninja →

What’s Your Bell Curve Look Like?

Customer Engagement

Dave Brock — January 11, 2018 Follow @davidabrock — January 11, 2018 We tend to think about organizational performance in terms of “bell curves” or some sort of distribution curve. The typical bell curve looks something like this: The performance of our people is on the X (horizontal) axis, the number of our people is … Continue reading What’s Your Bell Curve Look Like? →

So, what’s it like to be a CMO of a marketing-focused business?

Corporate Culture

What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage. Scott Vaughan on January 8, 2018 The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, … Continue reading So, what’s it like to be a CMO of a marketing-focused business? →