Jared Carrizales — July 27, 2018 Follow @JaredCarrizales — July 27, 2018 A landing page is often the first real point of contact between you and a potential customer. After being directed here by an ad, by social media or by Google, it’s the place where you start to turn up the heat on them … Continue reading Here’s How to Build a Landing Page that Converts Like Wildfire
Jenn Villa — July 10, 2018 — July 10, 2018 OpenClipart-Vectors / Pixabay We’re not sure we need to convince you that people love watching videos. But in case you didn’t realize how much, users watch ONE BILLION hours of YouTube per day— royally spanking the watch times of any other video hosting platform. As … Continue reading Why Your Business Needs a Dynamite YouTube Marketing Strategy— Like, NOW
Anton Eliasson — July 5, 2018 Follow @antoneliasson — July 5, 2018 As TV ads decline, more people are watching, sharing, and engaging with video on social media. That means for marketers, it’s time to build a strong Facebook video strategy. While Facebook’s algorithm continues to de-prioritize content produced by Pages, videos are still your … Continue reading Plan Your Facebook Video Strategy Like a TV Series
Liz Kislik — June 26, 2018 Follow @lizkislik — June 26, 2018 An up-and-coming manager at one of my client companies asked for help with a longstanding employee. Over time, his behavior had become problematic for other employees — and sometimes for customers as well. In addition to making more and more mistakes and creating … Continue reading This Is Why Being an Employee Is Not Like Being a Navy SEAL
Mike McMillan — June 18, 2018 — June 18, 2018 Running a successful e-commerce business isn’t a walk in the park, especially if you’re trying to establish a brand from scratch. Generating traffic to your digital storefront alone is something that can take weeks of extensive research and hair-pulling. And once you manage to scrape … Continue reading 6 Elements of an E-Commerce Site that Sells Products Like Hotcakes
Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Amy Gesenhues on May 23, 2018 Facebook CEO Mark Zuckerberg took his apology tour across the ocean (May 25, 2018) and appeared before the EU’s Parliament to answer questions about the platform’s recent data privacy … Continue reading Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month
Jenn Villa — May 11, 2018 — May 11, 2018 Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the break room, they’ll probably shrug and say something like, “Yeah, ya know. SEO is a guessing game.” When that happens, do us a favor. Politely … Continue reading 6 SEO Tools to Optimize Like a Boss
Dana Corkey — May 10, 2018 — May 10, 2018 Spring is here. I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout. Online marketing is a lot like that. Every interaction you make online is like a seed you are planting. Only, you have no idea what is going to … Continue reading Growing Your Business Online is Like Farming. Yes. You Read That Right.
Justin Fragapane — May 2, 2018 — May 2, 2018 Every manager at some point in their career finds themselves faced with an underperforming employee. Addressing poor work performance can be difficult, uncomfortable, and even downright awkward. The good news? When it comes to dealing with this issue, some basic planning and a little bit … Continue reading How to Handle Poor Employee Performance at Work Like a Pro
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.
