New “account home” gives a overall look at Twitter performance; SMBs will be able to promote tweets more quickly.
Twitter wants to make it easier to promote your business and see how well your Twitter account is performing. Starting today, you’ll see a redesigned homepage at analytics.twitter.com.
The new dashboard, called the “account home,” presents a overall snapshot of engagement on your account, including data on:
- How many times you’ve tweeted
- How many people have seen your Tweets, visited your profile, mentioned your @username or followed your account
- How many times people have shared links to your site (if you use Twitter Cards)
- Your top tweets and followers with the largest network in any given month (going back seven months
Along with the analytics redesign, Twitter announced that Quick Promote, a feature aimed at small and medium businesses that launched last month, will soon be accessible from Twitter profiles.
Twitter’s intention is to make a simple process, easier to access. Quick Promote enables businesses to bypass the Twitter ads dashboard and promote tweets with several clicks. At launch, Quick Promote was only available from within Twitter analytics, but now it will be available from tweets pulled up from profiles. Some already have access; if you don’t, Twitter says you will in the next couple weeks after the global rollout is completed.
Twitter provided a video to demonstrate:
Promote your best Tweets in real time, directly from your profile. Learn about our new quick promote feature. https://t.co/WXUpCzFcSD
— Twitter Small Biz (@TwitterSmallBiz) March 7, 2015
For more information, see Twitter’s advertising blog.
About The Author
Martin Beck is Third Door Media’s Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.
(Some images used under license from Shutterstock.com.)
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