Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line. Ben Jacobson on July 5, 2017 No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when … Continue reading New evidence highlights the conversion lift of mobile optimization
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017 Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding
Mark Simmons — January 11, 2017 Follow @mixeddigital— January 11, 2017 The CTR (click through rate) tells Google if you’re attracting clicks and the higher the CTR, the more consumers feel that your ad is relevant to them. Even more important to recognize is that Google places a lot of importance on relevancy. What this … Continue reading 6 Tips & Tricks to Lift CTR with Sitelink Extensions
If you want to gain insight into the effectiveness of ad exposure across devices, conversion lift reporting is a no-brainer. Contributor and Twitter research head Jeffrey Graham shares some tips to help you get started. Jeffrey Graham on April 13, 2016 Performance marketing is all about driving value and efficiency. The most successful marketers … Continue reading Using conversion lift reporting: Best practices
by Katherine Buchholz January 31, 2016January 31, 2016 31A recent study from Facebook IQ looks at a meta-analysis of 23 conversion lift studies in the US last year. The conclusion? Mobile-heavy Facebook campaigns made mobile search work harder – 6.3% harder, in fact. The results are further proof of how mobile continues to create an … Continue reading Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure
by Annum Munir December 18, 2015 Follow @annummunirDecember 18, 2015 Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own socks and take a long, hard look at the mobile marketing campaigns you ran in 2015. It’s time to ask yourself, which ones were really … Continue reading Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging
Linzi BreckenridgeJune 23, 2015 When you create and send an email campaign, you can expect to see an average open rate of 20-40% depending on your industry (source: Epsilon Email Benchmark Report). That’s nice, but averages are, well, average. If you’re reading this, you’re already self-identifying as awesome. Maybe you’re so awesome you’ve even asked, … Continue reading Be An Email Marketing Superhero And Get A 30% Lift
Rich PageMay 25, 2015 Planning on a website redesign soon? Hoping it will finally get the sales or leads you’ve been hoping for? I’ve got some disappointing news for you. Unfortunately, most website redesigns don’t work as well as planned and have barely any impact on sales or leads, and some even have negative effects. … Continue reading Why Your Website Redesign Will Fail To Lift Sales Much (And What To Do Instead)
Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds. Martin Beck on March 19, 2015 One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received … Continue reading Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
