Tag Archives: lift

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most

James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most

Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017   Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look

Publishers Clearing House attributes 26 percent revenue lift to header bidding

One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017   Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding

Using conversion lift reporting: Best practices

If you want to gain insight into the effectiveness of ad exposure across devices, conversion lift reporting is a no-brainer. Contributor and Twitter research head Jeffrey Graham shares some tips to help you get started. Jeffrey Graham on April 13, 2016   Performance marketing is all about driving value and efficiency. The most successful marketers … Continue reading Using conversion lift reporting: Best practices

Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure

by Katherine Buchholz January 31, 2016January 31, 2016 31A recent study from Facebook IQ looks at a meta-analysis of 23 conversion lift studies in the US last year. The conclusion? Mobile-heavy Facebook campaigns made mobile search work harder – 6.3% harder, in fact. The results are further proof of how mobile continues to create an … Continue reading Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure

Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging

by Annum Munir December 18, 2015 Follow @annummunirDecember 18, 2015 Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own socks and take a long, hard look at the mobile marketing campaigns you ran in 2015. It’s time to ask yourself, which ones were really … Continue reading Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging

Be An Email Marketing Superhero And Get A 30% Lift

Linzi BreckenridgeJune 23, 2015 When you create and send an email campaign, you can expect to see an average open rate of 20-40% depending on your industry (source: Epsilon Email Benchmark Report). That’s nice, but averages are, well, average. If you’re reading this, you’re already self-identifying as awesome. Maybe you’re so awesome you’ve even asked, … Continue reading Be An Email Marketing Superhero And Get A 30% Lift