Tag Archives: lift

Strategic Outsourcing Can Lift the ROI of a Small Business

Chris Pentago — August 1, 2019 — August 1, 2019 Globalization is causing many entrepreneurs and managers to rethink traditional business models. This trend has coincided with a greater demand for outsourcing services. The global outsourcing market is expected to grow to $ 343 billion by 2025. There are actually very compelling reasons to outsource … Continue reading Strategic Outsourcing Can Lift the ROI of a Small Business

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan  @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most

James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most

Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017   Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look

Publishers Clearing House attributes 26 percent revenue lift to header bidding

One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017   Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding

Using conversion lift reporting: Best practices

If you want to gain insight into the effectiveness of ad exposure across devices, conversion lift reporting is a no-brainer. Contributor and Twitter research head Jeffrey Graham shares some tips to help you get started. Jeffrey Graham on April 13, 2016   Performance marketing is all about driving value and efficiency. The most successful marketers … Continue reading Using conversion lift reporting: Best practices

Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure

by Katherine Buchholz January 31, 2016January 31, 2016 31A recent study from Facebook IQ looks at a meta-analysis of 23 conversion lift studies in the US last year. The conclusion? Mobile-heavy Facebook campaigns made mobile search work harder – 6.3% harder, in fact. The results are further proof of how mobile continues to create an … Continue reading Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure