Tag Archives: Lifecycle

Product Marketing: How Marketing Should Evolve With Product Lifecycle

Devansh Khetrapal April 21, 2021 The above image is a demonstration of the stages a product goes through during its lifetime. Economics and MBA students probably recognize this, although the progression and decline curve rarely translates to reality in the way it’s portrayed. See that there are 4 major phases that a business cycle goes … Continue reading Product Marketing: How Marketing Should Evolve With Product Lifecycle

Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox

David Parks November 15, 2020 Businesses run on contracts, but given their importance, many organizations don’t have true insight into how their employees, partners and customers access and manage contracts today. They could be stored in file cabinets or in folders on personal computers or network drives, in PDF or Excel or multiple other formats, … Continue reading Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ Tyson — April 10, 2019 — April 10, 2019 In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. … Continue reading Getting Customers to Hit Refresh with Lifecycle Campaigns

3 Amazingly Simple Reasons to Make Buyer Lifecycle Marketing a Priority

Tonya Vinas — December 13, 2017 — December 13, 2017 What does buyer-focused marketing really mean? We have stages, funnels and charts for technical reference, but what really drives this proven model is understanding buyers as real people with real challenges that don’t always align with neat parameters. The seeds of engaging content are gathered … Continue reading 3 Amazingly Simple Reasons to Make Buyer Lifecycle Marketing a Priority

How to Apply Metrics to Each Stage of the Customer Lifecycle

Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle

The new customer marketing lifecycle in the Engagement Economy

Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low. Chandar Pattabhiram on March 1, 2017   In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers … Continue reading The new customer marketing lifecycle in the Engagement Economy