As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics. By MarTechBot Published on March 16, 2026 Last updated on March 16, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website … Continue reading The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS
Gabe Keegan December 19, 2020 Key features of a successful B2B eCommerce website including on-site search, purchase options, VAT toggle. real-time stock and live chat. According to data from Forrester, up to 90% of the B2B customer journey is complete by the time prospects land on a company’s website because they’ve already researched the company … Continue reading 12 Key features of a B2B eCommerce Website
Shashin Shah August 5, 2020 The COVID-19 pandemic has cast clouds of uncertainty in the business landscape and resulted in a shutdown of several economic activities. As a result, businesses are likely to witness a paradigm shift in supply chains, operating models, consumer behavior, and procurement and sales strategies. It is vital to take proactive … Continue reading Why Resilient B2B Commerce Is the Only Way Forward for Manufacturers and Suppliers Post COVID-19
Mia Jacobs — April 1, 2020 Attracting new leads is great—but what then? Retaining loyal customers is equally as important as converting them in the first place, perhaps even more so. How do you address, much less predict, your customers’ needs and goals as they naturally grow and evolve over time in order to foster … Continue reading How to Select a B2B Customer Lifecycle Management Solution
Michael Ugino — October 22, 2019 Consumers have spent $ 3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. This type of ecommerce encompasses any purchase a consumer makes from an online retailer, such as Amazon … Continue reading B2B Ecommerce: Complete Guide for Retailers
Eyal Katz — May 5, 2019 Follow @eyalk100 — May 5, 2019 eCommerce is big business. Goliathes like Amazon and Alibaba have made it official. However, while eCommerce has solidified itself as a big brand playground, B2B eCommerce is still a wild frontier. Recently, Amazon has made initial probings into the B2B space. However, it … Continue reading Top 10 B2B eCommerce Platforms for 2019
Karie Daudt — August 2, 2018 — August 2, 2018 To successfully onboard your team and your customers to a digital commerce environment, it’s not just important to acknowledge ways that eCommerce can benefit the roles involved in that B2B buying cycle. It’s mission-critical to understand that increasing the productivity of buyers, researchers, technicians, and … Continue reading The Secret to B2B eCommerce Success: It’s the People
Peter Sheldon — September 8, 2017 Follow @magento — September 8, 2017 Free-Photos / Pixabay Forrester Research’s new report, “The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017”, explores the commerce needs of midsize B2B companies and evaluates B2B commerce suite providers. What This Means for B2B Merchants “We’re seeing a wave of … Continue reading B2B Commerce: 4 Ways to Stay Competitive
B2B Ecommerce To Hit $1 Trillion By 2019 In U.S. by Laurie Sullivan @lauriesullivan, June 6, 2017 B2B ecommerce is estimated to rise from $889 billion in 2017 to nearly $1.2 trillion by 2021 in the United States, according to a study released this week from Forrester Research. Behind the uptick, per the report, is … Continue reading B2B Ecommerce To Hit $1 Trillion By 2019 In U.S.
Brian Strojny — January 6, 2017 Follow @twitter.com/insitesoftware— January 6, 2017 Why Magento and other B2C platforms are not the best choice for your next B2B site… As I speak with B2B executives responsible for “digital” within their organizations, this story is far too common. “We purchased a B2C eCommerce platform and tried to repurpose … Continue reading Selecting the Right Tool for B2B eCommerce
