Rupert Adam — March 30, 2017 Follow @emailcenter— March 30, 2017 Lifecycle email marketing programmes should play a big part in your strategy, especially if you want to keep your customers happy and entice them to spend regularly with you. In this article, we look at the key benefits of lifecycle email marketing, key programmes … Continue reading Lifecycle Email Marketing Programmes Explained
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low. Chandar Pattabhiram on March 1, 2017 In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers … Continue reading The new customer marketing lifecycle in the Engagement Economy
Beth Corby — December 29, 2016 — December 29, 2016 As a marketing team, you send a lot of emails. Welcome series emails, transactional emails, Holiday specials, 2-for-1 deals for National Twin Day. There’s a lot to love about email. It allows you to personalize, to segment, to give your brand a voice and presence … Continue reading How to Apply Lifecycle Thinking to Your Referral Program
Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers. Jordan Elkind on December 19, 2016 With the holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to … Continue reading 5 steps to making ‘SENSE’ of early lifecycle marketing
By Omair Siddiqi September 16th, 2016 If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in. The amount of effort required to acquire a new customer (who is visiting your website … Continue reading Understanding The Customer Acquisition Lifecycle
by Rahul Singh February 14, 2016February 14, 2016 Customer experience is all about omnichannel today. And omnichannel is all about having well-connected, integrated, and consistent service channels, such that when customers call your company, they don’t view your support channels separately. In the customer’s view everything is managed as a whole rather than a bunch … Continue reading Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016
by Saurabh Nangia December 8, 2015 Follow @nangia5December 8, 2015 Customer lifecycle marketing (CLM) defines the key stages that a customer evolves through, from acquisition to retention, over the course of the relationship with a brand. We all know about the sales funnel and its involvement in the Customer Lifecycle. A customer is taken through … Continue reading Customer Lifecycle Marketing Lessons From Those Who Made It Work
Zach TaijiMay 9, 2015 What is lifecycle marketing? It’s a 360-degree relationship-building process that turns leads into customers, and customers into advocates – in the end allowing your customers to do the marketing for you. Lead generation is the first step to lifecycle marketing. Nowadays, there are many ways to generate a lead such as … Continue reading The Evolution of Lifecycle Marketing [Infographic]
Jimmy DalyJanuary 16, 2015 The Jackson 5 said it best: “Easy as 1-2-3.” You knew they were talking about email marketing, right? Seriously though, this is one of the easiest and most effective ways to craft a great lifecycle email. We use it ourselves and I really think you’ll find value in it. First, a … Continue reading The 1-2-3 Method For Lifecycle Email Marketing
If you are not familiar with The Butterfly Effect, it is the “sensitive dependency on initial conditions in which a small change at one place in a deterministic nonlinear system can result in large differences in a later state.” At this point you may be asking, so what does digital email lifecycle marketing have to do with … Continue reading The Lifecycle Marketing Butterfly Effect
