by Karen Taylor July 13, 2016July 13, 2016 While GE has consumer-facing boards on Pinterest, it’s the company’s B2B boards that get the lion’s share of attention—especially its Badass Machines page. It features the “biggest and baddest technologies produced by GE.” What’s sparking this major attraction? In a word, visuals. GE creates epic behind-the-scenes photos … Continue reading How to Leverage Visuals for Powerful Content Marketing
by Adam Frankel July 7, 2016 Follow @FrankelInteractJuly 7, 2016 Visual marketing is now an important part of SEO. Google values links that come from visual content. Even text-based content these days is becoming more dense with graphics. It’s because of this transition that brands are now leveraging social networks where visuals and graphics are … Continue reading Key Tips to Leverage Instagram for Brand Benefit
Are you up to speed on the best ways to collect and use data? Columnist Scott Rayden answers some of the most frequently asked questions marketers have about data. Scott Rayden on July 7, 2016 Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) … Continue reading Leverage your marketing data: 9 FAQs to get you started
by Stephen Sheinbaum June 9, 2016June 9, 2016 Small businesses have many tools available to them to help reach customers and prospects. They can advertise in traditional newspapers or online. They can send mailers to targeted zip codes or use social media to identify specific interest groups. If your business is going to advertise online, … Continue reading How to Leverage Google Advertising to Reach More Customers
by Jonny Rosen June 9, 2016 Follow @ohjonnyJune 9, 2016 Learning more about your audience can help you better understand how to reach your audience. By knowing more about their likes, their interests, their needs, and more, you can create winning strategies for selling them the products and services that they need. Focus groups and … Continue reading How to Leverage Your Social Media Analytics
by Adam Frankel June 3, 2016 Follow @FrankelInteractJune 3, 2016 Mobile apps function provide leverage for brands that are eager to find new ways to promote themselves. In the world of mobile apps, traffic distribution is unbalanced. Rand Fishkin informed us from his Whiteboard Friday that the top 25 to 50 apps get almost 80% … Continue reading How Brands can Leverage Snapchat for Promotion
by Sally McGraw May 11, 2016May 11, 2016 When I first launched my newsletter, a couple blog readers asked why I felt the need to add yet another task to my plate. At the time, I was posting twice per day, active on Twitter, Facebook, and Pinterest, writing for a half dozen publications, … Continue reading 5 Ways Bloggers Can Leverage Their Newsletters
by Kevin Ho May 10, 2016May 10, 2016 You’ve heard it before, an email list is the key to making sales online. Internet marketer Jeff Walker famously said that he “didn’t have a retirement plan, he had an email list,” alluding to how lucrative and reliable a good quality email list can be. But what … Continue reading How to Leverage the Power of Your Email List to Get More Leads
by Jessica Lunk May 9, 2016 Follow @jessicalunkMay 9, 2016 If you aren’t already leveraging video marketing in your emails, you’re behind the marketing curve. In a 2013 ReelSEO study, 93 percent of respondents said they were incorporating video in their marketing campaigns — and 60 percent claimed to use videos specifically for email marketing. … Continue reading How to Use Email to Leverage the Promise of Video Marketing
by Julie Chomiak April 8, 2016April 8, 2016 We all know and love YouTube for its enormous collection of videos ranging from hilarious to poignant to downright astounding. Undiscovered talent, vloggers, and hosts of other talented people and groups have built cult-like followings on YouTube and have millions of subscribers. Their viewers return day after … Continue reading How to Leverage YouTube as Powerful Marketing Tool
