by Steve Momorella April 8, 2016 Follow @momorellaApril 8, 2016 Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their … Continue reading Leverage Social Media in Your Online Newsroom
by Sarah Goliger March 22, 2016 Follow @sarahbethgoMarch 22, 2016 If you run an eCommerce business, you likely have a ton of customer data at your fingertips. And as we know, data is a marketer’s best tool. Your existing customer data gives you a wealth of information about purchase patterns, helping you identify which customers … Continue reading 7 Ways to Leverage Your Ecommerce Data For Better Audience Targeting
How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started. Daniel Faggella on March 21, 2016 Since the inception of Google, everyone seems to be chasing the same dream: Wake up in the morning, open your laptop, … Continue reading 5 steps to leverage the power of affiliates in your email marketing
by Bob Doyle February 13, 2016 Follow @bobsseoFebruary 13, 2016 When you’re a small business owner focusing on growth and gaining ground in your market, you want to leverage any tool at your disposal to ensure you don’t end up like the majority of businesses that start – failing. If you’ve been looking for ideas … Continue reading 3 Simple SEO Tips Small Businesses Can Leverage When Marketing Online
by Bob Doyle February 4, 2016 Follow @bobsseoFebruary 4, 2016 As a small business owner, it’s tough facing competition as fierce as the big corporations who have deep pockets helping them keep their strong influence in your market. Both online and offline. You have the quality products and great service, and you know many customers … Continue reading 3 Simple Ways Small Business Can Leverage SEO to Win Against Large Companies
by Austin Paley December 29, 2015 Follow @AustinPaleyDecember 29, 2015 Depending on the industry, every business has experienced some kind of seasonal shift in terms of leads and sales. Whether it is massive sales and website traffic at the beginning of the year or a complete lack of demand as the year comes to a close, … Continue reading How To Leverage Your Brand’s Seasonality
by Paul Mauer December 22, 2015December 22, 2015 T’was the night before Christmas, and all through the web were last-minute shoppers – their hearts filled with dread. Last-minute shopping makes everyone stressed. Even if the gifts have been purchased and wrapped for weeks, as the window for holiday shopping begins to close the task list … Continue reading Save the Shoppers: 3 Ways to Leverage The Last Minute Holiday Rush
by Ron Johnson December 18, 2015 Follow @cyberoptikDecember 18, 2015 Winter holidays are your last chance this year to enjoy a sales boost. While your promotional discounts and offers are the core of your holiday sales, the overall look of your website creates the emotional desire to buy. Let’s be realistic: everyone offers special holiday … Continue reading How to Leverage Web Design Elements to Rock Your Holiday Sales
by Denise Chan December 18, 2015 Follow @https://twitter.com/mailjetDecember 18, 2015 From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design and more through our Holiday Email Toolkit. Each week, we’ll draw one question to feature on the blog. Another great point to be thinking about during … Continue reading Ask An Email Marketer: How Do I Leverage This Busy Season To Build Up My Contact List?
by Andy Beohar December 15, 2015 Follow @sevenatomsbuzzDecember 15, 2015 Facebook has recently introduced two new tools that help businesses improve their local marketing. Local awareness ads make it easy for brands with multiple locations to create unique and relevant ads for each store, while Local Insights offer companies important information about those who are nearby. … Continue reading “Locals Only”: Facebook’s Latest Tools Leverage Location
